T205A_TMA01 Essay Example | Topics and Well Written Essays - 1250 words

T205A_TMA01 - Essay Example The hospital does not provide any information to the patients about the delivery of their scans and about the period of wait. In the long wait, much confusion is developed by the patients and some patients become worried and the others become more optimistic about the condition of their health. A mess cannot be further divided into simpler components to solve it. However, in the issue that we are dealing with, the problems can be subdivided and further decomposed into simpler components. The property of mess is that it is unbounded. Hence it does not follow the attributes of a mess and is a difficulty. The patients suffer because of unavailable information. They make up their own judgments resulting from the environment and the hints from their GP. Some patients get too worried and others develop a more optimistic thought. All the patients agree that receiving information on time will solve many of their difficulties. Systemic thinking indicates that everything is interrelated and all the events in the world can only be understood if they are seen as a whole. It considers the system to be a mix of interactions and actions and a structured unit with a function. On the other hand, systematic thinking is the belief that the things can be better understood if they are broken down into simpler components. Systematic thinking states that if things are studied in isolation, without interdependencies, the things become less complex. Once the wholes are broken into smaller, more manageable parts, understanding becomes pretty much possible. Whereas systemic thinking argues that if wholes are broken down, the understanding of the whole is not possible anymore because of the absence of interrelation. The focus of systemic thinking is more on the linkages and the interactions among the elements of a system. By taking a holistic view of the entire system, the system can be understood and the problems can be addresses. The focus of the

Jane Eyre and Social Class Essay Example | Topics and Well Written Essays - 1250 words

Jane Eyre and Social Class - Essay Example Since Jane Eyre was also from the lower class, she was treated brutally by many different people throughout her life. Initially, at Gateshead Hall, she is mistreated by John Reed who acclaims that the social class background of Jane Eyre gives him the right to abuse Jane Eyre. Once Jane Eyre leaves Gateshead, she expects a better life at Lowood School where she thought she would pursue her dreams, however here she is mistreated by Mr. Bocklehurst who continuously makes her realize that she is nothing but a rotten piece which deserves to be thrown. Also, when she is in love with Mr. Rochester, the social class issue again becomes a problem which stops her from marrying him. Lastly, when she arrives penniless at the door of Hannah, she is again treated like a doormat owing much to her lower social class. The novel also depicts the patriarchal patterns being dominant during the era, by portraying the male characters as being offensive towards Jane Eyre; however, Jane Eyre is a feminist who resists and continues being independent. Thus, the novel is a clear exhibition of the social issues dominant during the Victorian era. Starting with the journey of Jane Eyre in the novel, she is an orphan who lives with the family of her maternal uncle, the Reeds. Here at Gateshead Hall, she is constantly mistreated by her aunt Reed and her children. Since Jane Eyre has no money and is dependent on Mrs. Reed, she naturally inherits the right to abuse Jane Eyre emotionally as well as physically. ... "Now, I'll teach you to rummage my book-shelves: for they are mine; all the house belongs to me, or will do in a few years" (10), as quoted by Bronte, are the words of Mrs. Reed who is acclaiming that she will â€Å"teach† Jane Eyre, which indicates the offensive tone. Later, when she is abused to such an extent that she is left in a dark room where her uncle died, she suffers from trauma, after which she is allowed to attend Lowood School. Here at Lowood, she encounters Mr. Brocklehurst who is again a corrupt and brutal man. She constantly targets Jane Eyre for her lower class and tries to prove to the world how immoral and worthless Jane Eyre is. In her book, she Bronte quotes: This I learned from her benefactress; from the pious and charitable lady who adopted her in her orphan state, reared her as her own daughter, and whose kindness, whose generosity the unhappy girl repaid by an ingratitude so bad, so dreadful, that at last her excellent patroness was obliged to separate her from her own young ones..." (67). The phrase from the novel mentioned above depicts the bias of Mr. Brocklehurst as he distinguishes between Jane Eyre and Mrs. Reed based on the social class. According to him, â€Å"pious† and â€Å"charitable† are the traits associated with Reed and words such as â€Å"kindness† have been associated with her children, however adjectives such as â€Å"bad† and even â€Å"dreadful† have been used to carve out the character of Jane Eyre who is rather a source of disgust for her. Later, when Jane Eyre attempts to become independent by taking the job of a governess for Adele, a French girl, she comes across Mr. Rochester whom she falls in love with. Again, social class becomes a curse

Analysis Of Sabmillers Direction Commerce Essay

Analysis Of Sabmillers Direction Commerce Essay Over the past century, the worlds demand for beer increased significantly due to economic growth. Meanwhile, the following competitive pressure and challenges the breweries facing are becoming the big challenge in developing markets. SABMiller has already become one of the worlds leading brewers with more than 200 beer brands and some 70,000 employees in over 75 countries. However, it still faced both opportunities and threats. It may needs to reconsider the positions and establish competitive advantages accordingly. 1. Analysis of SABMillers direction SABMillers strategic priorities (Johnson, Whittington, Scholes, 2011) showed that higher market share and greater influence of brand portfolios extension are the most important directions of SABMillers strategies. It can be presented by the following contents. 1.1 Direction of strategy chosen According to the introduction of Johnson (2011), Ansoffs matrix of corporate strategy directions can display SABMillers strategic direction. Ansoff (1988) provides four zones, which is market penetration, new products and services, market development and conglomerate diversification, being used in existing and new market with existing and new products and service, respectively. SABMillers direction mainly included the B zone and C zone. B zone means developing new products for its existing markets, as SABMiller acquired amount of premium and local brands to make new and strong brand portfolios in Europe and America market. C zone shows bringing existing products into new market. As it can be seen in SABMillers 2000 report, SAB caught the opportunities to create a profitable and fast-expanding business in undeveloped world through providing high quality beer and taking a share with local partners.(As shown in Figure 1) Page 1 of 10 Figure 1 corporate strategy directions Products/services Existing New A. Market penetration B. New products and services C. Market development D. Conglomerate diversification Existing Market New Source: Johnson, Whittington, Scholes, (2011) Overall, the directions of strategy are around the different markets and brand portfolios. SABMiller used the right decision to create new profits and consolidate their position in the world market. 1.2 Means of growth The growth of SABMiller over the time period concentrated on the key of MA (merger and acquisition) and strategic alliance, according to the different markets and consumers. In the developed world, in order to catering to the increasing high-end market and consumers, SABMiller set out the strong, relevant brand portfolios in the local market. Affluent consumers were varying their choices and becoming more interested in speciality brands, craft beers and foreign imports. (Johnson, Whittington, Scholes, 2011) In the less developed world, SABMiller improved market share with taking a share in a brewery with local partners, remaining the brand which has been acquired and providing high-quality beer in proper price. Therefore, SABMiller tried its best to control the fragmentation absolutely. The main method it carried out are: Page 2 of 101. Alliance. Joint venture is cooperation of two or more individuals or businesses in which each agrees to share profit, loss, and control in the specific of enterprise. (Johnson, Whittington, Scholes, 2011) Such as SABMiller formed a joint venture with Chinese Snow Breweries to enrich its portfolio so that it can enter the Chinese brewery market. (The Business Journal, 2006) 2. Acquisition. One firm takes over the ownership of another. (Johnson, Whittington, Scholes, 2011) For example, SABMiller has already controlled 99 percent of the market in South Africa (Economist 2005) and the acquisition of the Forsters business and Miller. (Economist, 2011) 3. Merger. The combination of two previously separates organizations, typically as more or less equal partners. (Johnson, Whittington, Scholes, 2011) For instance, SABMiller and Molson Coors, the nations No. 2 and No. 3 brewers, merge their operations in the United States and Puerto Rico.(The New York Times, 2007) 1.3 Strategic rationale The initial rationale surrounding acquisition was that the deal would enhance SABMiller market share in the beer market. SABMillers motivation in the deal was to exploit the potential of the brand extensions in international markets, both in native, established areas (south Africa, Europe and America), as well as in burgeoning emerging markets. However, the company envisioned significant additional potential for the acquired brand across the world, where the premium segment was and is still in its infancy as the emerging market in mid-1990s. Europe, the traditional central market of the beer industry, has recovered from turning off beer through the off-trade from 2000 to 2010. A good deal of this increasing demand for premium products is being satisfied by the import from overseas apparently. (As shown in Table 1) Table 1: Imports of beer by country country Imports 2002(%) Imports 2008(%) United Kingdom Belgium Denmark Finland France Germany Italy 10.9 4.74 2.6 2.3 23 3.1 27.2 17.7 12.8 10.5 10.1 31.4 7.6 33.5 Source: Johnson, Whittington, Scholes, (2011) Page 3 of 10SABMiller found the upward tendency and responded by buying Dutch specialist Grolsch in 2007. (Ewing, 2007) This acquisition of Grolsch not only replaced Amstel in the South African portfolios, but also filled a large gap in SABMillers international brand portfolios. The strategies SABMiller used make sense that their overall strength were consolidated and made profit from its financial report. 2. SABMillers industry competitive For the industry situation, it is necessary for SABMiller to analyse its competitive advantages as well as the core resource and competence. 2.1 Competitive advantages According to the theory of Porters generic strategies (1985), cost leadership strategy means the companys cost is the lowest in the industry and hence get much higher profit compared to competitors from the market price. Differentiation strategy means the companys product or service is not available from its competitors. The company can set a much higher price for its uniqueness and cover its higher costs. Focus strategy includes cost focus and differentiation focus. Both of which target a narrow segment market and try to meet their specific needs respectively. (As shown in Figure 2) The strategy adopted by SABMiller is differentiation focus strategy, which could be observed from the first characteristic. Figure 2: Porters Generic Strategies Target segment 1 Cost leadership 2 Differentiation 3a Cost focus 3b Differentiation Focus Broad target Narrow target Low High Cost Page 4 of 10Source: adapt from Johnson, Whittington, Scholes, (2011) Firstly, it is no doubt that developing the local and international brands or brand Page 5 of 10 Page 4 of 10 Page 4 of 10 Page of 10 Page 4 of 10portfolios that are the first choice of consumers so that they can create more attractive value is the one of the four priorities (Johnson, Whittington, Scholes, 2011) in different markets. It means that the superior products provided by SABMiller are allowed to give a higher price than rivals. This is apparently in accordance with the definition of the differentiation advantage. Based on this, it is SABMillers competitive advantage that to own and nurture those attractive local and global brand portfolios that made more profits for it. Secondly, cost (related to cost leadership) and geographic advantage of SABMiller are in favor of its development. Acquisition and Alliance around the world have already help SABMiller to acquire numbers of factories and facilities and exploit the market so that it can cut down the investment on those projects in other countries. (Schoenberg, 2005) Thirdly, SABMiller succeeds because it attracts, develop and reward employees who have the passion to make a significant contribution to the continued growth of its business. Norman Adami, previously head of its South Africa Beer business, was appointed as Head of Miller, helped Miller to avoid exposing weakness and exploiting its strength. (SABMiller, 2012) 2.2 Management of threshold Threshold capabilities are those needed for an organization to meet the necessary requirements to compete in a given market and achieve parity with competitors in that market. (Johnson, Whittington, Scholes, 2011) The beer industry is easy to enter and the competition in this industry is also cut-throat. The threshold resources are required to meet minimum customers requirements and the capabilities deployed resources so as to meet customers requirements and support particular strategies. SABMiller improved the threshold through a series of acquisition and owned amount of resources and competences to proceed the next strategic step such as consolidation and extension of different levels of markets. For instance, the SABMiller has the plenty of funds to acquisition the company which have the rest value for it to use. 2.3 Core resource and competence There are two components of strategic capability: resources and competences. Resources are the assets that organisations have or can call upon. Competences are the ways those assets are used or deployed effectively. Table 2 shows the SABMillers resources and competences Table 2 Components of strategic capability Strategic capability Resources Categories Competences Wide range of brand portfolios Factories with super equipment Experience and operating practices Physical Diversification of products Improving the market share in geographically Being Familiar with the operating in this industry Plenty of funds to support acquisition Financial Giving the access into the world market more confidentially Well trained staffs experienced managers Human high efficiency influence of decision Source: Adapt from (Johnson, Whittington, Scholes, 2011) The physical resources are basic for producers. According to the different markets and sales experience, SABMiller launched the famous brand portfolios by acquiring and alliance to account for a space in the industry. SABMiller has the strong funds support from its shareholders. By contrast to 2007, the investment in subsidiaries went up to 13,429 in March 2008. In addition, the performance of SABMiller was also great. The increasing of both revenue and profit before tax was over 16% from 2007 to 2008. (SABMiller, 2012) Page 6 of 10In terms of the human resource, excellent staffs and management acquired a significant boost in effectiveness. Especially, a decision maker who has the political courage and strong judiciary has the important impact on company as the Norman Adami, who is the key leader in management of Miller. 3. Strategic position and option SABMiller still has some disadvantages at present. According to the analysis above and the position of SABMiller in the industry, options are analysed before recommendation. 3.1 Consideration of the strategic option At the end of the case the SAB Mill faced how the group could continue to sustain its historical growth rate and performance going forward. Meanwhile, global competitors have already fought vigorously for market share. Even there are comments about AB I nBev will have a bid for SABMiller. (Lucas, 2011) The tendency was really against the development of SABMiller. At the same time, its brand development and capital control and utilization problems should be resolved. With the beer industry consolidated rapidly, SABMiller should take into account some aspects as following: 1. Cost of acquisition and alliances The business of SABMiller is internationalisation. SABMiller made the use of assets which are acquired by acquisition and alliance in both developed and undeveloped countries. SABMiller needed to occupy the premium beer market and keep the growing sales volumes to make more profits. Therefore, financial support played a key role in the series of measures. When SABMiller would be able to recover the investments and the cost of operating capital had to be considered carefully. 2. Market modification In the future world market, the ABI will be concentrated on USA, which is one of the most important traditional markets. Plus, Heineken and Carlsberg were invested heavily in Africa and Russia, respectively. Meanwhile Japanese brewers are developing very rapidly in emerging Asia market. The more new brewers come into the industry, the fiercer competition will be among them. Therefore, the SABMiller should pay more attention to keep up with the market changing and take measures quickly. It needs to consolidate the original position in constant areas and permeate gradually through the emerging market. Page 7 of 10 3.2. Strategic position In 2012, SABMiller is operating in a complex political, economic, social and technological world. To evaluate the strategic position of SABMiller and give the recommendation, it is better to analyse macro-environment, through which, the critical environmental factors can be identified. This could be done by Table 3 analysis, which provides a comprehensive list of influences on the possible success or failure of particular strategies. Table 3: PESTEL analysis Political Sensitivity of government Domestic protection policy Economic Exchange risk The growth of demand Ingredient price Consolidation in the industry Social Lifestyle change (more entertainment party and club) Disease influence Technological New product Brand portfolio Environment The climate issues (lead to the lack of water) Legal Due to the local law, takeover attempts may generate problems Source: adapt from (Johnson, Whittington, Scholes, 2011) Through PESTEL analysis(Tomas,2007), it is obvious that the tougher political and legal factors combined with stricter environmental regulations give the SABMiller some challenges in the process of reducing operational cost, although theres some help provide by the technological factors. In addition, the unpredictable exchange risk (soft currency) and climate issues (water risk) make the challenges scale extended. In another side, the social lifestyle change in premium market gives the SABMiller a chance to compete with other competitors in the aspect of sale volumes. 3.3 Strategic pursuit Through the analysis above, we can use SWOT (Jacob, Shepherd, Johnson, 1998) to conclude the whole situation of SABMiller: Page 8 of 10 1. Strengths: The competitive advantages, core resources and competence are the most important parts of SABMiller that include local and international brands and super equipments. 2. Weakness: SABMiller needs to control the financial management better rather than overusing them to purchasing power to force down ingredient prices. 3. Opportunities: With the development of economics, the consumption level of individuals is rising rapidly so that the market outlook is becoming more and more prospective. 4. Threats: In this industry, marketing competition is fierce and cruel. Especially, the key competitor, ABInbev, which is the largest brewery in the world, has the stronger power than SABMiller. SABMiller has to exploit its advantages and control the weakness. The first step before expansion is to maintain the current scale of the business. The investors benefits should be ensured so that it can acquire support from them. What is more, SABMiller should try its best to keep the market share, the quality and quantity of products and service. In addition, the financial management is another factor which is difficult to control such as exchanged rate and currency liquidity. Even though expending world market is really efficient, it has to keep the position within the industry urgently. Conclusion SABMiller is a company which developed through the acquisition of other businesses, meanwhile, to achieve such performance is not easy in a short period of time. In the case of the intensity of rivalry in the beer industry, it still needs strong and effective strategic decisions for future target plans. Through this analysis, SABMiller groundbreaking own brand positioning and operations of the acquired businesses as well as cash flow management. Page 9 of 10

V5 Neuropsychology,Patient Impact And Family Considerations :: Biology Biological Research Papers

V5 Neuropsychology,Patient Impact And Family Considerations Neuropsychology After an individual damages the MT/v5 area of the occipital lobe, it can be very beneficial for the individual to go through neuropsychological evaluations to assess their perceptual and cognitive abilities post-trauma or surgery. A Neuropsychologist determines what tests are appropriate to adequately identify the extent of the cognitive and behavioral consequential effects associated with the damage sustained by the MT/v5 area. In the example of SF, the epileptic mentioned earlier by (Nawrot et al, 2000), SF had a series of motion perception test administered to determine the effects of her surgery. In the case of SF, pre and post-surgery tests were given to measure how the removal of the lesion in the MT+ area of her occipital lobe effected her perceptual abilities. The random dot cinematograms (RDC) test, was selected to measure SF perception and the consequential effects of damage sustained to her occipital lobe areas. After these tests were administered, the Neuropsychologist is able to rank the patients test score against the mean scores that represent normal performance range. In the case of SF, the perception tests were able to show the amount of time it took for her MT/v5 area to adapt to its new conditions. The Neuropsychologist then compares SF's perceptual performance to her pre-surgery ranges. These results helped (Nawrot et al, 2000) suggest that either dendritic sprouting or the opposite hemisphere compensation occurred in order to compensate for damage of SF MT/v5 area. The importance of these tests, are to help the Neuropsychologist determine the necessary steps needed for the rehabilitation of the patient. In the case of SF, these results helped conclude that the removal of lesion in the MT to reduce her seizures was worth it. The amount of seizures was greatly reduced post surgery and the visual and perceptual deficits experienced by SF after the surgery were short lived. Another example of the types of tests used by Neuropsychologist to identify the effects of head trauma, are illustrated in the case study of BC, a 45 year old women with visual-perceptual deficits. (Vaina et al, 2002, p. 465) The Performance part of the Wechsler Adult Intelligence Scale-Revised (WAIS-R) was administered by the Neuropsychologist to assess BC's perceptual and cognitive abilities. Three tests in the Performance IQ set were administered, Picture Completion, Block Design, and Object

Goverment Review

Goverment Review Questions: 1. A constitution is a document that creates the legal Framework for a government. 2. After the independence of Mexico Texas was politically a part of Mexico 3. Although many delegates to the 1875 convention were business professionals, farmers interest had an overwhelming influence. 4. Name the Texas constitution that allowed Blacks in Texas the right to vote – Radical Reconstruction 5. The constitution of the Republic of Texas was influenced by The U. S. Constitution 6. African Americans earned the right to vote in Texas with ratification of the 1869 constitution 7.Texas joined the Confederacy in 1861 8. The Republic of Texas was created in 1836 9. Under the Republic of Texas, slavery was legalized 10. The Constitution of Coahuila y Tejas was written under rule by the Mexican constitution of 1824 11. In order to legally secede from the United States, Texas would need 12. The Texas constitution differs from the U. S. Constitution in length and proc ess in choosing judges 13. In Texas, schools are governed at the municipal level. 14. Voting rights in Texas were originally limited by the use of Poll taxes 15.The Texas constitution has been amended 400 times, compared to 27 times for the U. S. Constitution. 16. Poll taxes, used in Texas until 1966, limited the voting rights of minorities 17. Elections of Texas governors and of board and commission members are staggered, leading to the 18. The Texas constitution can be described as being very detailed 19. Amendments to the Texas constitution with only a limited, local impact are voted on by all Texas citizens 20. The 1974 attempt to reform the Texas constitution was largely impeded by those wishing to gain independence 21.The traditionalistic and individualistic political subculture supported Conservative establishment. 22. The main lobbying opponent of the trial lawyers lobby has been the Texas Medical Association 23. Public interest groups are most likely to use funding pathway . 24. The National Association for the Advancement of Colored People has tended to use the courts pathway. 25. The Religious Right has come to direct the Republican Party and its political agenda in Texas in the last two decades. 26. Texas elected no governor to statewide office between 1874 and 1961. 27.According to one scholar, bifactionalism in Texas resulted in increased influence for interest groups 28. Define realignment. A major shift in political party support or identification that usually occurs around a critical election. 29. In 2002, the districts drawn by the Legislative Redistricting Board helped draw new districts that favored republicans 30. 45th governor of State of Texas Ann Richards 31. Methods that were used to limit voting rights for minorities in Texas Poll Taxes 32. The function of political action committees is to raise money 33.A campaign finance disclosure law passed in Texas in 1973 mandates limits on campaign 34. General Law Cities in Texas have fewer tha n Residents 35. The type of city government most based on the separation-of-powers principle is the mayor- council government 36. The operation of local governments in Texas is dictated by the legislature and the state constitution 37. General-law cities have fewer than 5,000 citizens and lack the power of legislation 38. The strong mayor form of municipal government in Texas more closely resembles Houston than city government. 9. The strong mayor form of government, though common elsewhere in the U. S. , is only found in what major city in Texas? Houston 40. The city commission form of municipal government reflects its origins in its Fragmented executive 41. Municipal elections in Texas are overwhelmingly nonpartisan 42. City governments rely on regressive taxes for funding. 43. Cities often finance projects through the use of voter-approved sales tax increase 44. What are General Obligation bonds? Government bonds used to finance construction projects.The bonds, which required vot er approval, are repaid with taxes revenues. 45. Judicial activities in counties are carried out primarily by the county courts- at- law 46. In smaller counties, the primary law enforcement duties are carried out by the sheriff 47. The county official responsible for receiving and disbursing county funds is the county treasurer 48. The primary source of funding for councils of government in Texas is Regressive taxes 49. Define Spoke Annexation- the ability cities to expand their boundaries 50. Texas cities can annex an area up to 10% of their territory in a given year.

Iphone Marketing Strategy Essay

iPhone Marketing Strategy iphone marketing strategy Iphone marketing strategy – Just like just about all Apple company advertising, the actual apple iphone online marketing strategy is extremely obvious, easy as well as smart. Using the basically apple company image, Apple company targets the actual real revolutionary type of their own items without having all of the â€Å"fluff†. The actual apple iphone was launched through Apple company within 06, 2007. The actual ground-breaking type of the actual apple iphone had been recommended with regard to several weeks prior to the preliminary discharge and it has continued to be the very best of the greatest with regards to mobile phones in the last many years. Prior to the iPhone’s recognized discharge, Apple company went 4 tv advertisements advertising the brand new mobile phone. The very first from the advertisements shows the brand new apple iphone because the next phase upward in the well-liked ipod device. The actual ipod device had been extremely popular up to this time, and also the apple iphone had been said to be the actual next-generation ipod device, oh yea, also it’s the telephone! The actual ad shows all the improved functions obtainable in the actual ipod device, and much more,Iphone marketing strategy the idea becoming â€Å"There’s in no way already been a good ipod device that may do that. inch â€Å"So, Iphone marketing strategy state you are viewing Cutthroat buccaneers from the Caribbean† Hand mouse clicks upon movie as well as shows broad display film. â€Å"Mmm, do an individual state Calamari? inch Hand mouse clicks to menus, chooses Roadmaps software to find ‘Seafood’. â€Å"The nearest will be†¦ inch Chart shows just about all sea food areas as well as illustrates area Iphone marketing strategy closest for you. â€Å"Ah! inch  Hand mouse clicks sea food area, as well as cafe telephone number shown. apple iphone dial’s. The very first 4 apple iphone advertisements flaunted the actual comfort, development, as well as effectiveness of the solitary item using the performance associated with not just a telephone, or perhaps a songs gadget, however an item that may, amongst other activities, pay attention to songs,Iphone marketing strategy Iphone marketing strategy view  movies, look at pictures, help to make meeting phone calls, examine e-mail, see the internet, as well as look at roadmaps. ————————————————- Iphone marketing strategy iphone marketing strategy 2 Not just will Apple company make use of tv for his or her online marketing strategy, however they take advantage of their own web site through publishing movies, Iphone marketing strategy additionally they released a number of press announcements which might have been launched in a single solitary record. Apple company frequently utilizes this plan to develop hoopla as well as depart the customer seeking much more. Along with Apple’s short press announcements, providing the actual target audience small to visit away, â€Å"Apple leveraged the regulation associated with interpersonal physics — information, such as character, abhors vacuum pressure. Within the lack of actual info, people who worry about an item may understand from any kind of gossip which arrives their own method. Apple company might openly disavow the actual gossip Internet sites which scramble with regard to leftovers concerning the businesses programs, however privately their own advertising division should be thrilled. It might be expensive to purchase which type of Internet marketing. inch (Silverman, 2007) Iphone marketing strategy The state apple iphone web site will a lot more than simply supply details about the merchandise. The web site offers best tricks and tips with regard to using a good apple iphone, in addition to a large concentrate on applications. Nearly the whole apple iphone web page shows pictures associated with applications, offers the â€Å"App from the 7 days, inch the web site additionally consists of areas entitled â€Å"Apps with regard to Every thing, inch and also the â€Å"Top Applications. inch Apple’s web site is a good advertising device with regard to present apple iphone customers as well as customers with an curiosity about buying the actual appl e iphone. The actual marketing from the applications may produce a more powerful supply of income with regard to Apple company. Because clients observe best programs, these people may obtain the actual application, instead of looking via twenty five, 000+ applications to locate 1 which may be associated with any kind of  worth towards the customer. Iphone marketing strategy Prosperous more youthful males had been the prospective target audience which Apple company experienced initially centered on. Apple company experienced wished which with this particular audience, as well as the truth that 48% of the target audience didn’t currently personal a good Apple company ipod device, allows these phones achieve their own predict associated with 10 zillion product sales through the finish associated with 08. Iphone marketing strategy 30 days before the discharge from the apple iphone, Options Investigation Team profiled the cross-section of these conscious of the telephone. The actual predic t associated with audience during the day from the discharge rated most T-Mobile clients, AT&T’s just GSM-based item rival, from 15%. The 2nd biggest team likely to buy the brand new apple iphone had been AT&T’s current client bottom, from 12%. The actual Options Investigation Team additionally discovered which 72% associated with guys, as opposed to 28% associated with ladies had been probably to research the telephone from it’s minimal cost associated with $499. (Malley, 2007) Iphone marketing strategy The most obvious present focus on viewers for that Iphone consist of young adults between your age range associated with 20 as well as thirty-five, wealthy teens, â€Å"jet-setters†, as well as â€Å"mobile† workers that function outside the workplace. Apple company is famous for his or her simplified, however catchy advertisements. Within current tv advertisements for that Iphone, â€Å"There’s a good Application with regard to that† may be the brand new capture expression which locations a powerful concentrate on the actual applications obtainable in the Application Shop. Applications, or even programs, have been in â€Å"every class, through video games in order to company, training in order to amusement, financial in order to physical fitness, efficiency in order to social network. These types of programs happen to be made to make the most of apple iphone functions for example Multi-Touch, the actual accelerometer, cellular, as well as GPS† (Apple company, ’09). Apple company presently statements to possess twenty five, 000+ applications obtainable, as well as keeping track of. The actual concentrate on the actual variance associated with applications provided starts in the audience significantly. There’s basically a good application for everybody. Because some of the apple iphone advertisements promote, you’ll find the actual snowfall problems about the hill, monitor calories  from fat inside your lunch time, discover wherever a person left your vehicle. You’ll find the taxi inside a unusual town, discover your own reveal from the expenses for any desk associated with 5, or even learn how to repair the shaky bookshelf. You are able to study the cafe evaluation, study a good MRI, or simply study a normal aged guide. They are just some of the actual functions which Apple company offers marketed via tv advertisements. apple iphone applications supply each and every performance that certain can see right now. Iphone marketing strategy Once the apple iphone was launched, it had been costing the significant $599. Nevertheless, thousands and thousands of individuals hurried away to find the brand new telephone, shelling out another around they’d have experienced these people anxiously waited an additional a few months. a few months following the preliminary discharge, Apple company decreased the buying price of the actual apple iphone in order to $399. This particular angered Apple’s faithful clients as well as customers that bought the brand new telephone simply several weeks previously. Twelve months later on, Apple company once again decreased the buying price of the actual apple iphone in order to $199, 66% under the initial cost. Within This summer, 2007, the actual Iphone had been all of the hoopla. In my opinion which Apple’s choice release a the telephone from $599 had been somewhat depending on avarice. Nevertheless, their own item had been probably the most revolutionary away on the mar ket location, Iphone marketing strategy providing Apple company the actual independence in order to cost the actual apple iphone from what ever these people desired. Numerous thought which Apple company experienced reduce the cost following finding less than anticipated apple iphone product sales. Apple company, nevertheless, says how the discounted had been created â€Å"to encourage vacation product sales as well as forecasted which Apple company might fulfill it’s mentioned objective associated with promoting it’s 1 millionth apple iphone through the finish associated with Sept. inch (Dalrymple, 2007) Just like the merchandise existence period associated with any kind of mobile phone or even Apple company item, such as Apple’s ipod device, costs in many cases are decreased significantly several weeks following the at first discharge. Technology items tend to be usually contending towards â€Å"the most recent as well as greatest† whilst sustaining  another cost on the market location. Experienced Apple company not really decreased the buying price of the actual apple iphone, the client bottom might have dwindled rapidly as numerous Ä ±ndividuals are not willing to invest $599 on the mobile phone, regardless of the number of helpful functions the telephone might have. Iphone marketing strategy Since the apple iphone continues to be to become the main smartphone close to, the merchandise keeps growing, growing dimension abilities, growing the amount of programs obtainable, as well as supplying brand new functions which are launched via brand new iterations from the telephone, still give a higher worth towards the apple iphone as the prices continues to be appropriate. At the moment within the item existence period, Apple company is constantly on the discharge improved iterations from the apple iphone. Along with the majority of apple iphone customers un-willing to buy a more recent edition from the apple iphone due to cost, the prospective target audience for that more recent era cell phones is actually brand new apple iphone clients. Along with Apple’s set up bottom ongoing to develop, they’ve discovered a means generate reoccurring income using their current clients with the product sales of the software downloading. Because increasing numbers of people buy the apple iphone, Apple’s target audience with regard to new clients is constantly on the diminish. Luckily with regard to Apple company, they’ve built-in an additional supply with regard to income which proceeds through the existence Iphone marketing strategy from the item. Incoming search terms: iphone marketing strategy, iphone 5 marketing plan, iphone 5 marketing strategy, iphone 5 marketing strategies, iphone marketing, marketing plan for iphone 5, iphone marketing plan, apple iphone 5 marketing strategies, marketing strategy of iPhone 5, marketing strategy for iphone 5

Essay on Eth 125 Final

Essay on Eth 125 Final Essay on Eth 125 Final Jessica Nosbish ETH 125 Jennifer Friedrich September 6, 2013 Diversity in the United States Diversity in the United States gives us a better understanding as to what everyone goes through. Not only are people treated differently, but everyone is not treated based on their knowledge or personality, people are almost categorized and put in groups to better be described by others. Every individual is different, but everyone should be treated with respect. The United States sets a great example on what people should be treated like. Events in history like slavery, women’s rights, or equal rights are all apart of movements that are set in history to improve equal treatment. These are events that have made paths in time to let us all where we are today. There is still more things to do to improve these problems with diversity, and still more to be taught to everyone. Living in a world now that involves different diversities helps me understand who everyone is and who I am. Finding that everyone comes from a different background and everyone deserves more than just being i gnored. Today there is more than just being pushed aside or looked at with grief or pity. People should be treated equally, but is everyone really treated equal, of course not, a person cannot change their understanding or thought process even though it is wrong. The truth that I can’t wrap my head around is that most people or not all are treated with some sort of discrimination. The whole concept of a person being treated as well as you treat yourself is never going to happen, not even with your significant other. Difference should not be bad; a person can be different but be accepted into society as an equal partner or person. Whenever I come across a person who is not being treated equal or given a chance of opportunity it is sad, but if just one person can come to acceptance of everyone and understand that a person is a person. The area where I grew up was mostly in the suburbs. I grew up mostly with Caucasian families. Not only was there no other families that were Afr ican American, Hispanic, or Asian, but I grew up only thinking that this was the only race even when I moved into a smaller town. Not only was there one Hispanic in my whole high school, but there was no other races. I was not aware that there are different ethnicities, so naive and young I couldn’t comprehend people that didn’t have the same skin tone. I read in books and never met another that was not Caucasian. Not only was I unaware, my parents never spoke of different races. As soon as I got a job things changed, I worked with a lot of people and met different cultures, I worked at a grocery store in the cities and found that people are different and are raised differently. Not only was I not taught of different cultures, but I was scared to approach someone that looked different. This was all new to me, being sixteen and not understanding anything about the real world. Being so dumb and young doesn’t help unless my mind is willing to learn. I was so intrig ued by everyone else and wanted to know everything. I wanted to believe that everyone was equal, but I soon found out that people reflect differently on what race a person is or how much money they had. Cliques were formed and soon I wasn’t really a part of any group. Usually races stuck with each other as well as people that were in the same income class. My parents were Caucasian and didn’t have a lot of money so I feel into becoming a loner. Not only was each group diverse, but they all stuck together, no one went outside their groups even though we all worked at the same place. Now I look back at everything I was taught and what I learned on my own, I find that most people judge everyone just based on categories. Finding that everyone is judged right when they walk through the door is remarkable. I think of the same comparison as when a person is sentenced in prison. Not only when a person walks through the door,

How to Celebrate Earth Day - Ideas

How to Celebrate Earth Day - Ideas Question: What Can I Do to Celebrate Earth Day? There are a number of ways you can celebrate Earth Day and demonstrate your commitment to addressing environmental issues. Answer: You can honor Earth Day by showing your awareness of environmental issues and by letting others know what they can do to make a difference. Even small actions can have great consequences! How To Celebrate Earth Day - Ideas Here are some activities to show you care about the environment. Remember, even if you make a small change, it can make a big difference over time. pick up litterstart a compost bin, at home or at schoolrecycle or set up a recycling stationturn off the water when you brush your teethswitch to online bill payments rather than paper billsuse public transportationturn down your water heaterinstall energy efficient lightsplant a treemake a pinecone and peanut butter bird feederstart a garden, indoors or outsidemake art from trash or otherwise re-purpose waste If you stop to think about it, there are dozens of ways you can lighten your load on the environment and promote a healthy ecosystem.

Megapiranha - Facts and Figures

Megapiranha - Facts and Figures Name: Megapiranha; pronounced MEG-ah-pir-ah-na Habitat: Rivers of South America Historical Epoch: Late Miocene (10 million years ago) Size and Weight: About five feet long and 20-25 pounds Diet: Fish Distinguishing Characteristics: Large size; powerful bite About Megapiranha Just how mega was Megapiranha? Well, you may be disappointed to learn that this 10-million-year old prehistoric fish only weighed about 20 to 25 pounds, but you have to bear in mind that modern piranhas tip the scale at two or three pounds, max (and are only truly dangerous when they attack prey in large schools). Not only was Megapiranha at least ten times as big as modern piranhas, but it wielded its dangerous jaws with an additional order of magnitude of force, according to a recently published study by an international research team. The largest variety of modern piranha, the black piranha, chows down on prey with a biting force of 70 to 75 pounds per square inch, or about 30 times its own body weight. By contrast, this new study shows that Megapiranha chomped with a force of up to 1,000 pounds per square inch, or about 50 times its own body weight. (To put these numbers into perspective, one of the most fearsome predators that ever lived, Tyrannosaurus Rex, possessed a biting force of about 3,000 pounds per square inch, compared to a total body weight of about 15,000 pounds, or seven to eight tons.) The only logical conclusion is that Megapiranha was an all-purpose predator of the Miocene epoch, chowing down not only on fish (and any mammals or reptiles foolish enough to venture into its river habitat) but also large turtles, crustaceans, and other shelled creatures. However, theres one nagging problem with this conclusion: to date, the only fossils of Megapiranha consist of bits of jawbone and a row of teeth from a single individual, so a lot more remains to be discovered about this Miocene menace. In any event, you can bet that somewhere right now, in Hollywood, an eager young screenwriter is actively pitching Megapiranha: The Movie!

Banking Essay Example | Topics and Well Written Essays - 250 words

Banking - Essay Example The article argues that the Softcard, a product comprising T-Mobile and Verizon Wireless companies’ technology will enable the existing users to access services from 14,000 outlets of the McDonalds fast food chain. The author’s research argues that the Softcard services will service the existing and emerging clientele using any of the chosen eighty mobile devices. The author succeeds in analyzing the propulsion of the US economy through wireless financial services from a comparative approach that includes different countries. The research successfully indicates that the NFC, Apple Pay, and Softcard are gaining a reasonable clientele population in nations such as Australia and UK (Ginovsky 1). The author cites that 60% of the debit card users’ activities increased by 18% after the technology’s introduction; thus, leading to revenue increment of $3 billion (Ginovsky 1). The research predicts an increment of the services’ users to be 80% by 2020. Therefore, the banking periodical and the author’s research serve in delivering knowledge to the banking professional about the ongoing and the expected changes in the banking industry, as such information will enhance preparedness to overcome the challenges that might

History Essay Example | Topics and Well Written Essays - 1500 words - 4

History - Essay Example On the other hand, they too gained a lot from the revolution as well. This is actually due to the fact that they got an available opportunity to mix freely and get to know the other non-Jewish neighbors. The Jews also had an inner feeling of ultimate security due to the fact that they had tirelessly championed for the liberation of their country importantly, self with the entire unity of their Christian associates. Their major strength was bestowed in unity and most importantly, self confidence. These are the main features that they used in order to champion for their rights without false pretense and very much boldly (Mazur, 2012). The Jews majorly originated from virtually every country in Europe and the Middle East but most of them migrated from Eastern Europe and Germany. The major reason for migration from the Middle East, Europe, Eastern Europe and Germany was due to poverty, discriminations and massacres (Joseph, 1988). The first Jewish immigrants to Chicago came from the cent ral Europe and arrived in 1841. Most of the early Jewish settlers began as street peddlers and later opened stores that later developed into reknown companies such as Florsheim, Spiegel, Aldens, Mandel Brothers among others (Mazur, 2012). The civil war that occurred in America divided the Jews along various different lines (Mazur, 2012). It separated the Jews physically and ideologically, this is to say that there were Jews in the south of the country as well as the north of the country, others upheld slavery and human trafficking while the others rejected and fought against the vice. In the same manner, there were other Jews who worked hard to ensure that there was unity among the Jews whereas on the other hand others were struggling to ensure that the Jews were actively divided (Mazur, 2012). It is very much evident that the civil strife that occurred in America affected the Jews as well. Consequently, there are three characteristics of the struggle that had a different impact on the Jews specifically. To begin with, the civil strife led to an increase in panic and uncomfortability among the Jews. This later gave rise to increased racial and religious differences and biases in America. To make matters worse, the Jews both in the north and south of America, were made to bear the whole blame (Mazur, 2012) Secondly, the Jews were however adversely affected by the fact that the Jews in the North were denied the chance to have or to elect an army chaplain. Even though the task was not that easy, the Jews saw that they too had a say and hence wanted a representation on the same. According to the law that had been put in place and was functional at that moment, an army chaplain had to be, â€Å"a regularly ordained minister of some Christian denomination† this therefore made it very difficult for the Jews to qualify. The law however was seen to become that strenuous and even President Abraham Lincoln himself made an effort to re-strategize the clause in orde r to loosen its strenuous ends but his efforts did not bear instant fruits. Instead it took the Jews over one year of great job and hard work before the law was amended and passed successfully (Joseph, 1988). The Jews also suffered the consequences of the civil war through an operation that was far much against the Jewish officials. This is the final and the most

Write a reflection using rolfe te al model of reflection Essay

Write a reflection using rolfe te al model of reflection - Essay Example This reflective account does not contain the real identity of the people involved for ethical and confidentiality reasons (Jasper, 2003, 1-31). I will use the Rolfe et al model of reflection in this reflective account from the point of view of a student nurse (Rolfe et al., 2001, 1-61). After checking the prescription and drugs, the medications were supposed to be administered to the patient. I saw that the patient has been prescribed 250 mg of Flucloxacillin. It was found that there was no 250 mg capsule on the trolley, a 500 mg was found. The staff checked and dispensed 500 mg and asked me to go and give it to the patient and said, â€Å"Just give her that, it’s the same stuff.† Although I was an observer for learning and training, I was surprised by the instruction of the staff, since as far as I knew there is no reason to violate the prescription. I felt very bad that she tried to convince me about the dose by saying that it was same. I was keen to know whether it would be right to dispense 500 mg when the prescribed dose is 250 mg. I was trying to corroborate my classroom learning of the effects of higher dose and was wondering whether this is violation of the code. I am a trainee, so I had not much of an action to take rather than pointing out t he error. Next medication was â€Å"Cure-it-all.† I have never heard about this drug and asked her when she dispensed that. I felt I should know about it since I am going to give it to the patient. I was stuck because I was thinking about any possible adverse effects of this unknown drug? I again asked her again why this is being given to this patient. Staff was irritated this time, and she replied that she does not know. I was upset that she was supposed to be knowing this, rather than helping me to know about this, she was forcing me to go and give it to the patient. I was frustrated since I knew the

Does Robert Bruce deserve to be remembered as a great Scottish king Essay - 4

Does Robert Bruce deserve to be remembered as a great Scottish king - Essay Example His ability to defeat most of his enemies enabled him to control a much larger part of Scotland; something that gave him the way forward and accorded him respect from his fellow citizens. He was also able to retain this independence up to his death, and this should be enough to keep him as a national hero that deserves such honour for gifting his country the most essential part of any liberal society. The fact that Robert the Bruce fought to free the Scottish society should be reason enough to have him remembered as a hero. The history of Robert the Bruce began in 1124 when the very first of the Bruce’s family arrived in Scotland. David Bruce was the first one, and he was able to settle in the lands of Annandale in Galloway and Dumfries (Whyte 2014: 12). This was enough to have the family recognised as one of the ruling dynasties, though the then king of England, who remotely ruled Scotland, wanted to use it as a way of wooing them to his side. Robert the Bruce was the son of Robert de Bruce, who was the sixth Lord of Annandale and Marjorie who was the Countess of Carrick (Brown 2004: 15). Robert the Bruce claimed the throne as David 1’s fourth great grandson. From his mother, he was able to inherit the Earldom of Carrick, and his father gave him the chance to have his chance at the Scottish throne. The family was also well endowed, having lands and estates in County Durham, Essex, Garioch and Middlesex (Brown 2008: 54). This allowed them to have a better chance of recognition from the go vernment in England, and that was a good thing for their survival. He had nine siblings, spending a huge part of his life together his brother Edward at the courts with the nobles. Little can be said of Robert’s youth because it was a little obscured by the hidden nature noted in many of the kingdoms then. Speculations would occur based on what people knew would happen in these kingdoms, since history did not record his existence until he was older. As such, there is a

Final analytical paper Assignment Example | Topics and Well Written Essays - 2250 words

Final analytical paper - Assignment Example The supply and demand for hospital care in the United States is affected by several factors. For instance, people’s individual income and preferences affect their demand for hospital care. It is well established that shortage of physicians, presence of uninsured populations and government regulations significantly affect the supply of hospital care in the country. This paper seeks to elucidate how these factors affect the provision and quality of health care in the United States (David, 2009). a. Income of individuals and their preferences People’s individual incomes enable them to afford hospital care. This is why the demand for hospital care among the employed is considerably higher. Indeed, it is well established that people will likely seek the kind of health care that they can afford. In this respect, the higher the people’s income, the higher their demands for quality hospital care. In health economics, the patients’ demand for hospital care is said to be influenced by the physician given that they know more about patients’ condition. They advise patients on the treatment options that are available for them at any given time and where to seek treatment. It then becomes the responsibility of the patient’s to seek funds for the level of treatment they prefer. As such, it is always more about what the physician prefers rather than what the patient prefers. Nevertheless, the patients reserve the final say because ultimately they will pay for whatever services offered to them. It is therefore true that people’s individual incomes and their physician’s preferences dictate their demand for hospital care. This is the reality of health economics in the United States (Kavitha, 2013). Physicians, based on their training and experience, are able to advice patients on the right hospital care available for them based on their level of income. It would certainly be irresponsible for any physician to advice his or h er patient to seek hospital care from high-income health facilities if the patient is not likely to afford. This fundamentally explains why they are required to give their patients a range of options to choose from. A research carried out by the National Bureau of Economic Research in 2012 showed that more people seek hospital care in the states where the average levels of income are considerably high. Although it is a basic requirement, lack of funds significantly stifles the pursuit of quality healthcare. Chronic illnesses are often the most affected as people can live with them long enough. Given that they are not quite debilitating, people often do not find it urgent to seek hospital care. They consistently shove the demands aside in order to deal with other pressing needs like housing. This is especially true for low income earners as they have to make such choices. In the end, the quality of their health becomes compromised as their illnesses become worse with time. This expla ins why higher incomes are prerequisite for the demand for higher quality health care (David, 2009). b. Insurance Coverage The demand for hospital care is considerably high among the insured in the United States. A research conducted at the Princeton University showed that citizens are currently keen on taking advantage of the government policy on insurance coverage

Visual Merchandising window project for Matchesfashion Essay

Visual Merchandising window project for Matchesfashion - Essay Example The scent inside is fresh and natural together with well-ventilated light ceilings makes it a perfect environment that makes one feel free and comfortable to shop. Matches Fashion Store has a target of fashion ladies together with stylists and models who live in Marylebone. Their VM design is in a way that updates the fashion blogs in a fashion style from a collection of visuals. The VM inside the store brings about the creative environment for the attendants, picture impressions and even pet fittings which make it diversified in meeting the needs of customers together with their pets. The dressing and walking area is spacious enough to allow perfect decoration and styling. Customers get a clear view of the favorite designs as they walk around the shop. Matches Fashion has held different events that seek to advertize it, but they are carefully not to overspend and strain their budget on advertising. Matches Fashion has held advertising done with pageant auditions, using the web and also online promotion with â€Å"face book† and twitter accounts to collect fans and followers respectively. Magazines of Matches Fashion are found in the shop that showcases the shop and its variety of fashions. The focal point is normally found just below the level of the eye slightly away from its center and Matches Fashion have its display windows raised meaning the eye level will be lower. The accessories here fall below giving a perfect display of the store. Just from the other side of the street, an individual can have a vivid view of the shop on the other side from a deflection angle which allows one to look into the shop. In the window; Matches Fashion has slid fragmented glass windows, the walls and pillars are made of bricks. They are well balanced on each side that creates attention and makes the eyes explore. The accessories section is placed forward for easy access and testing. The design of the windows and the

Final analytical paper Assignment Example | Topics and Well Written Essays - 2250 words

Final analytical paper - Assignment Example The supply and demand for hospital care in the United States is affected by several factors. For instance, people’s individual income and preferences affect their demand for hospital care. It is well established that shortage of physicians, presence of uninsured populations and government regulations significantly affect the supply of hospital care in the country. This paper seeks to elucidate how these factors affect the provision and quality of health care in the United States (David, 2009). a. Income of individuals and their preferences People’s individual incomes enable them to afford hospital care. This is why the demand for hospital care among the employed is considerably higher. Indeed, it is well established that people will likely seek the kind of health care that they can afford. In this respect, the higher the people’s income, the higher their demands for quality hospital care. In health economics, the patients’ demand for hospital care is said to be influenced by the physician given that they know more about patients’ condition. They advise patients on the treatment options that are available for them at any given time and where to seek treatment. It then becomes the responsibility of the patient’s to seek funds for the level of treatment they prefer. As such, it is always more about what the physician prefers rather than what the patient prefers. Nevertheless, the patients reserve the final say because ultimately they will pay for whatever services offered to them. It is therefore true that people’s individual incomes and their physician’s preferences dictate their demand for hospital care. This is the reality of health economics in the United States (Kavitha, 2013). Physicians, based on their training and experience, are able to advice patients on the right hospital care available for them based on their level of income. It would certainly be irresponsible for any physician to advice his or h er patient to seek hospital care from high-income health facilities if the patient is not likely to afford. This fundamentally explains why they are required to give their patients a range of options to choose from. A research carried out by the National Bureau of Economic Research in 2012 showed that more people seek hospital care in the states where the average levels of income are considerably high. Although it is a basic requirement, lack of funds significantly stifles the pursuit of quality healthcare. Chronic illnesses are often the most affected as people can live with them long enough. Given that they are not quite debilitating, people often do not find it urgent to seek hospital care. They consistently shove the demands aside in order to deal with other pressing needs like housing. This is especially true for low income earners as they have to make such choices. In the end, the quality of their health becomes compromised as their illnesses become worse with time. This expla ins why higher incomes are prerequisite for the demand for higher quality health care (David, 2009). b. Insurance Coverage The demand for hospital care is considerably high among the insured in the United States. A research conducted at the Princeton University showed that citizens are currently keen on taking advantage of the government policy on insurance coverage

Factors of Chinese Art Market Essay Example for Free

Factors of Chinese Art Market Essay The Chinese possess the longest continuous cultural history of any of the peoples of the world (Sickman. L, 1968). In recent years, pushed by the huge economic growth in Asia, the fine art market rise sharply within Asia, especially China, changed the geographical structure of the global art market. The Chinese government set up some preferential policies to promote the fine art market because they see the great economic potential in this flied. In 2011, China has a 49% growth of artworks in auction revenue, becoming the first global marketplace for the sale of art. Although the transaction volume of China (10.8%) was behind USA and France, the auction revenue (41.4%) was the first of the world (Artprice, Trend of art market 2011) . This means China is becoming the central of high price fine art market. In 2011, a painting with calligraphy which was painted by Qi Baishi, †Eagle Standing on Pine Tree; Four-Character Couplet†¦Ã¢â‚¬  was sold for 4.255 Yuan(about 65 million US dollars) in Beijing by China Guardian auction company, a record high for contemporary and modern Chinese paintings and calligraphy(China Guardian Auctions). As Chinese fine art market growing quickly in last few years, more and more researches and studies have been done by both Chinese and other foreign people, this essay will focus on some factors behind the market and analysis how the factors influence the Chinese fine art market. And the analysis can be dividing into four sections, cultures, history events and policies, buyers and marketing channels. First of all, this essay is going to find out the difference between the western countries people and the Chinese people in culture of collecting aspect and work of art aspect. There is some strong culture which is really to be changed in any country and this will completely change the way people treat art works in a country. Just because people treat art works differently, every country’s fine art market culture is unique, and this can influence the market automatically. For example when Chinese people selling antiques, they always leave a large gap between the quote and the deal price to wait buyers to bargain because Chinese people believe buyers will feel happy and they have brought the antique in a cheaper price. Secondly, history events and policies linkage to the Chinese fine art market will be mentioned. Through the history events (such as the reform and open up in 1978 and joining the WTO in 2001) and policies (like import and export trading policies) to analysis how these events and changes influence the Chinese fine art market. A cultural repatriation has been in the spotlight a great deal from 2000, with the sale of the Yuan Ming Yuan bronze fountainheads, then the Chinese government has attach more importance to the fine art trade after it(Wang. A, 2012). Actually, modern Chinese fine art market starts after the reform and open up in 1978 and today becoming the first place of the marketplace for the sale of art. Also according the Tariff implementation plan 2012 of China, the import duty of art work decreased from 12% to 6% (General Administration of Customs of the People’s Republic of China), this promoted the fine art market, in the first half of 2012, the trading amounts reach 210.8 billion Yuan (Ministry of Culture of the People’s Republic of China), which means China has been overtaken the USA, becoming the top art market. Then, this paper will explore different kinds of buyers and find out their purchasing intention. In this section, it will be a case study about the different buyers by having an interview with an antiquary and a staff of an international auction company. Antique buyers have different purchasing intention; some of them are shop holders or agencies buying art works for selling, some of them are art fanciers buying art works for collecting, some of them buying art work as investment, and there are some people just want to show their social status or financial position through buying expensive art works. Through the interview, more purchasing intention will carry out so that it will be more clear that how different buyers can influence the fine art market all around the world differently. The last section of this essay will talk about the marketing channels aspect. Chinese antiques can be seen in auction houses, trade fairs, art galleries, fine art shops all around the world(Artprice, Trend of art market 2011), People come together to appreciate or buy antiques. Furthermore, some private trade happens a lot without noticed by the mass. Different marketing channels have its own characteristics and price levels so that it could attract its own target audience. Although the market of Chinese antiques is growing in a very high speed, some scholars still have some issues to worry. As Audrey Wang mentioned (2012), some speculators believed that Chinese art market is an indomitable force and become the first place in volumes of sale of fine art. On the other hand, sceptics claim that the current trend as merely a bubble and today’s China is not ready yet to experience a full economic cycle of growth and decline. When a group of Chinese curio dealer visit the 25th of TEFAF which hold in the Nederland, they were not only shocked by the fine art work’s quality and authenticity, but also the seller’s integrity and normative. When they ask for some background and information about an antique, the vendor just read from the testimonial but not making an attractive story. The Chinese fine art market is still not mature because more standard rules or policies are needed. Lastly, the high speed growth of the Chinese fine art market might cause some mislead about the art. Quite a lot of people will regard high price as high quality in the fine art market, this is completely a misunderstanding for the art works. Therefore some scholars argue that the great growth could destroy the culture and art, this will be also discussed in this essay. Bibliography: Sickman, L (1968) The Art and Architecture of China, Yale University Press, London Wang, A (2012) Chinese Antiquities, an introduction to the art market, Lund Humphries, Surrey. TEFAF https://www.tefaf.com/ Artprice, Trend of art market 2011 http://imgpublic.artprice.com/pdf/trends2011_en.pdf (2013-01-07) China Guardian Auctions http://english.cguardian.com/ (2013-01-07) Ministry of Culture of the People’s Republic of China http://www.chinaculture.org/index.html (2013-01-07) General Administration of Customs of the People’s Republic of China http://english.customs.gov.cn/tabid/47800/Default.aspx (2013-01-07)

Costs and benefits of Globalisation on Indias Economy

Costs and benefits of Globalisation on Indias Economy Introduction In this essay we are about to go Global. Recent events on the financial market show how interdependent the world is. Common value should not be forbid but what about common losses. Who should be responsible for them? Many blame globalisation. What is it and does the world has other options to develop. Should we return to the strategies of the past? Or should we continue to live through an age of essential economic revolution? The term globalisation generates constant debates and controversies. But most of those who talk about globalisation are not even aware of its fundamentals. The term globalisation is used rather vaguely. Globalisation is the one specific modality of international integration. Technology has definitely changed the means of way we live and also the ways in which the business is done in world today. The country by means of internet connection and enthusiastic workers can have access to unlimited jobs and industries. Lets imagine a picture of a world where all limitations are disappearing. A world where there are no boundaries and where competition can come from anywhere. Thats the world where our future lies. To make this world a healthier place globalisation is going to play a very important role. There are some who believe that we must try to turn our back on this novel world. They also think that the chance to preserve our living standard is to make a fortress around the country and stop trading and depend only on our own industries. But at present it is impossible to turn back the waves of globalisation but in doing so we can actually make ourselves worst off. So instead of fearing the future we should embrace it. Globalisation and Structure of Indian Economy The best definition of globalisation has been expressed through a poem by Canadian economist Gerald Helleiner- The poor complain, they always do, but that is just idle chatter. Our system (globalisation) brings reward to all, at least to all who matter. Broadly speaking the term globalisation is most definitely an economic process. Even though it is modeled as a way of bringing the world together, globalisation is all about the business community breaking down the remaining barriers to the free flow of its capital around the world. It fundamentally means opening up of any country economy system and its integration among the other economies of the world. It involves liberalism and implementation of economic liberalization policies and reforms to promote the progression of private sector. The word globalisation itself means something new is happening to the world. The world is becoming a single place and experiencing global practices, values and technologies that are shaping people lives to the point that we are entering a global age. For India, there are ample confusions about the costs and benefits of globalisation. Generally Indians think that as the nation state has laid down their arms to globalisation all the perils are hurting and hunting. Data Source Projection: VMW Analytic ServicesIndias population is fast approaching a billion; this fact is easy to read but much more difficult to absorb one thousand million people, each of whom sees the world in a slightly or radically different way from the others. Since Indian independence in 1947, the economy of India has increased almost exponentially (Refer Fig. 1). From early 1990s, different governments have adopted inward oriented development strategies i.e. the state encouraging an economy through self sufficiency and a dominant role in the economy via state planning. Forces of demand and supply were not allowed to play any key role in resource allocation. ImportsAfter 1991 balance-of-payments crisis, where foreign currency reserves fell to $1 billion inflation went high to 17%, India laid numbers of stabilization-cum-structural adjustment measures with widespread effects. The main aim was to remerge the Indian economy with the world economy by reducing barriers to trade and investment, and deregulation of a highly bureaucratized economy. The Foreign Direct Investment was also encouraged to reduce the countrys reliance on debt-creating capital inflows, simultaneously renovating Indias ancient technologies and advancing easily into global markets. Exports India GDP growth from 1991 2007. Since then the real export growth rates of goods and services in 2006 and 2007 record high levels: 8.6% and 9.7% (Refer Fig. 2). The propellant growth of exports doubled Indias share in world exports of goods and services from 0.5% in 1991 to almost 1.7% in 2007. Even India imported 11.4% more goods in 2006 and 13% in 2007 as compared to the average growth rate from 1995 to 2005 (11.3%). As a result, Indias trade ratio of imports plus exports to GDP has twofold since 1991, from 16.5% to 45% in 2007. Regardless the unfinished reform agenda, Indias GDP growth (Refer Fig. 3) has increased >9% over the past 3 years, by an average of 5.8% annually during the period 1991-2004. It contributes nearly 2% to world GDP and around 1% to world exports of goods and services (Source: World Development Indicators). Consistent with excellent growth, per capita incomes were doubled from 1990 to 2007 and poverty dropped from 46% in 1986 to 36% in 2000. However, poverty remains a grave problem. Recently several economists and lobbyists have compared Indian economy with that of China but its progress path has been significantly different from Chinas. Indeed, it has been also very different from that followed earlier by Japan, Korea and the other Asian giants. Firstly, the recent economic rise in India is largely thanks to services rather than manufacturing sector. India has became a global player in several services sectors such as IT and business process outsourcing, while its manufacturing sector keep suffering from low productivity. Secondly, the 2/3rd of Indias population still rely on agriculture for a living as compared other Asian countries and thirdly, India try to remains closed to trade in comparison to other developing and emerging countries. Even FDI inflows have also ten folded in last two decades. It has been tripled since 2005 and in 2007 it was around $23 billion (Data Source: Government of India, Ministry of Finance, Economic survey). But India is not yet as present in the Central and Eastern Europe markets as China is. Its share in the European market was 0.7% (2006), almost unchanged from 1990s. However, Chinas share in these markets has increased sharply from 1.3% in 1992 to 5.7% in 2006 (Data Source: OECD). Indian has the potential and should make the efforts to move from good growth to rapid constant growth. The problem in India lies in the spurring productivity which is badly affected by the low education and health reforms and also by the petite openness of the Indian economy. Indias weak infrastructure has hurt the booming potential of Indian production. From undependable energy, lacking water supply to bad road and train conditions, infrastructure shortages have created high business costs across the sectors (Source : OECD, 2007c). Benefits and Costs of Globalisation on Indian Economy Globalisation has been a classical process with ups and downs. Its growth has been largely led by the technological forces in the fields of transport and communication. The flow of trade has been frequent and there are lesser barriers for the people across the geographical boundaries. There are less tax barriers and fewer limitations on fund flows. India is no exception to globalisation. In year 1991, when we were neck-deep in financial deficit, very high inflation (around 17%), balance of payments crisis and low industrial production, the World Bank and the International Monetary Fund (IMF) bailed us out with significant loans with assistant Structural Adjustment Program (SAP). This guided in Liberalisation, Privatisation and Globalisation. Indian Economy has undergone many important reforms in the 1990s. The LPG model has helped the Indian economy to grow rapidly and become internationally competitive. From early 1991, a new epoch has dawned for India and its huge population. This formidable phase of economic evolution has had a wonderful impact on the overall Indias economic development. All major sectors of the economy have improved dramatically and its effects over the last decade can hardly be ignored. Moreover, it has marked the dawn of the real integration of Indians economy into Worlds economy. Globalisation has created many employments bought large investments to India. Our economy has been on the rise at good rates for the past few years many new prospects have opened up for India. We have highly benefited from economies of scale. The change in global barriers has permitted the companies to profit from the largest cheapest labor market, raw material and technology. Foreign businesses have significantly augmented their investments in Indian industries. The salaries of industrial labor have improved largely; therefore, the lock outs and strikes have declined sharply as labor is happy. Now days business market has no boundaries and companies can promote their products globally. This has helped the Indian companies to lay hand on global technologies which has certainly increased our qualities of living standards. Indian Entrepreneurs has been more aware about the competitors, recent trends and quality of products. The competition between the global companies can be seen in the improve qualities of the brands and services to the customer. Presently, we can talk about the story of two Indias: We have the best of times; we have the worst of times. There is bright prosperity, there is high poverty. We have stunning 5 star hotels with dark ill-starred homes. Globalisation gave us everything, globalisation gave us nothing. Although Rajiv Gandhi government, the sixth prime minister of India, introduced some economic reforms between 1985 -1989 but it was the Narasimha Rao government, ninth prime minister of India from 1991-1996, that gave a exact shape and started the novel economic reforms in India. Below are the highlights of some extreme benefits of globalisation on Indian Economy: Gross Domestic Product (GDP) growth rate: The rate of increase of Indias real GDP was low during 1980-90 (5.6%) to 1993-2001 (7%). But in the last few years, the GDP annual growth rate in India has been remarkable i.e. 7.5% (2003-2004), 8.5% (2004-2005), 9% (2005-2006) and 9.2% (2006-2007) (Ref Fig. 3). Present P.M. Dr. Manmohan Singh is certain to have a 10% increase in the GDP for 11th five year plan (2007 2012). In 2006-2007, the sectors contributing highest in GDP growth are Industry sector (26%), Service sector (55%) and Agriculture sector (19%) (Ref Fig. 4). The increase in GDP has in fact helped to increase the foreign exchange reserves from $39 billion (2000-01), $107 billion (2003-04), $145 billion (2005-06), $200 billion (2007-2008) to around $268 billion on 1st February 2011 (Source: IMF). Foreign Direct Investment (FDI): Since early 2003, Indias FDI promotion board is officially run by government i.e. Ministries of Economic and Finance. Since then there has been drastic reforms in the rules and regulations of FDI in India. The FDI is now acknowledged as a key driver of development in the country. India is ranked 2nd in international FDI in year 2010 behind 1st ranked China and ahead of Brazil Russia and it will continue to be in the top 5 destinations to draw global investors during 2010-12 (Source: World Investment Prospects Survey 2009-2012 by UNCTAD (United Nations Conference on Trade and Development)). India attracted cumulative FDI equity inflows of $122.68 billion from mid 2000 to end 2010, according to the data released by the Department of Industrial Policy and Promotion (DIPP). In October 2010, the FDI inflows were $1,392 million. The figure 5 on next page shows the Indias top cities and sectors which attracted highest FDI inflows in Jan 2008 (Source: DIPP I ndia). The main attractive sectors have been information technology, telecom, services, healthcare and telecommunications. India controls almost 45% of the global outsourcing market with income more than $50 billion. Imports and Exports: The general idea of the independence movement in India (year 1940s), led by great M. Gandhi, was based on the hatred for anything foreign, especially the one originating from Britain. The imported goods were burnt on regular basis and everyone believed that everything can be produced home. The belief was that we can be self reliant and self dependent and import of goods can bring the foreign dominance. In 2009, 7 decades later India ranked 15th in world in terms of import volume and 22nd in the terms of export volume. In 2004 2005 our imports were $107 billion (Ref Table 1), a record increase of around 36% as compared to $79 billion in 2003 2004. The exports also jumped by 24% recording $79 billion as compared to $63 billion the previous fiscal. The oil imports increased by 19% and the import bill zoomed from $21 billion to $29 billion in two fiscal years. Other imports excluding oil were $77 billion in 2004 2005 that is 34% higher than $58 billion in 2003 20 04. Other Benefits: Information Technology (IT) and outsourcing has been given a special status in the growth of Indian economy. The reason may be that the government desires to present our country as a technological advanced nation and to achieve this they must encourage the IT sector. The term special status means that the sector and global / local investors will get many special advantages from the government. Furthermore, the impact of the global economies has influenced the Indian education system over the last few years. Improved educational institutions, hi- tech colleges, advanced schools are the fruits of globalisation. The colleges have implemented the developed teaching technologies, to make the students aware of the latest developments. India is in the 4th position in respect to market capitalization with $894 billion after the US ($17,000 billion), Japan ($4800 billion) and China ($1000billion). India should soon cross the trillion $ mark. Even though we have not so far reached the end of history but globalisation has sure took us closer to the end of geography. The globalisation has not always been fair. The cash flow over the last two decades has been very unsymmetrical. Every $1 of aid money to poor countries, the rich countries get $10. It has deepened the poverty and inequality. It has affected both the social and political stability among and within states. Capital rights are given more advantages over the labor rights. The trade and finance rule are unfair and this has had mixed effects on rich and poor countries. In India, the main casualties of globalisation are the poverty and the agriculture sector. Here are some costs which India paid because of globalisation: Agriculture Sector: Agriculture has always been the strength of the Indian economy. It plays crucial part not only in providing food to people, as well as the supply of raw material to industries and to export trade. 60% of the Indian population works in agriculture sector and however its contribution in GDP is only 20.6%. India agricultural growth continued to drop down from 13% in 2003 to 1% in 2002-2003 (Source: agricoop.nic.in/Agristatistics). This set back in agriculture is in contrary to 6% expansion in Indian economy in last decade. The reasons of this decrease, according to Economic Survey 2006-07, are: less investments, disproportions in fertilizer use, low seeds replacement rate, a distorted incentive system and low post-harvest value addition. Indian farmers are offered almost no subsidiaries and very less help from government. The Indian government has taken no significant measures to negotiate with foreign companies to set up technologies for the farmers assistance. All these factors have led to decrease in the income of the farmers and have increased the rural debts. In 2000, the farmer suicides were registered to 12% of total suicides in the country. Poverty: Though globalisation has drastically improved our living standards but still it doesnt have the significant effect in improving the poverty. According to 2007 Forbes list, the number of billionaires in India has risen to 40 and yet there is 80% of Indias population which lives on less than $2 a day. Nevertheless, Indian government is making lots of efforts to improve poverty in rural areas. They are trying to provide more facilities to the poorer. The 2005 World Bank estimation was that 41% of Indian population live below the international poverty line of $1.25 a day. So India government has still a long way to go to improve the poverty situation of India. Industry: The globalisation has raised a high competition between the foreign companies and domestic companies. As the foreign products being better, the people prefer to buy them instead of Indian ones. This has reduced significantly the amount of profit of India companies. The new technology has reduced the requirement of labor and thus resulted in the cost of their jobs. No doubts that the effects have been positive as well as negative but the Indian government should make such economic policies related to industry that are beneficial and not harmful. Human trafficking and increase in diseases like HIV are also the very high cost paid for globalisation. And the pity is that womens and childrens are among the most exposed to it. Conclusions Globalisation has provided India the opportunity to grow substantially. Though we have to be more careful on the whole as all the economies are linked together and crisis in one economy have drastic effect on others and recent events has confirmed that. But still globalisation has definitely helped India to become a better economy. We have the abilities and skills to adapt and change according to the flow of global market. In the end my keen hope for the betterment and the bright future of our country is to go out and face this globalising world. I am certain that India of 2025 will be a different place. It will be much more leading force in the world economy, than 25 years ago or even at the start of the 21st century.

Black Leaders Of 20th Century Essay -- essays research papers

BLACK LEADERS OF THE TWENTIETH CENTURY In the time after the fall of radical black reconstruction of the nineteenth century, African Americans were being oppressed by rural farming, civil rights, economical advancement and sharecropping. Booker T. Washington charged the fight for economical and political accommodation with his dream of equal civil rights. Timothy Thomas Fortune was an influential black journalist that fought for the rights of African Americans through literal resistance. The Lonely Warrior, Ida B. Wells was an outspoken voice against lynching throughout America and fought against the oppression of men and woman everywhere. Booker T. Washington was one of the last great African American leaders born into slavery. Washington emphasized political means and civil rights along with economic means and self-determination. Washington was the founder of the Tuskegee Normal and the Industrial Institute in 1881, for the development of skilled trade. The Instituted was the largest self-black supported Institution in America at the time. The school taught the arts of trade, self-determination and economical independence of sharecropping. Washington gave the Atlanta Compromise Address in 1895, to disclaim the notion of white supremacy and social equality to the south. Booker T. Washington sought to influence whites, but sought out the solid programs of economical and educational progress for blacks. Washington was one that thought that speaking out against injustice was self-defeating and should be suppressed. Washington founded the National Negro Business League in 1900, helped put a stronghold on substantial black population and did little for black business. As the chief black advisor to President Roosevelt and Taft, Washington devoted much of his time to securing federal jobs and used political power to win over key political figures in the North. He aided many blacks businesses but also hindered the activities of those who spoke against him. He also helped appoint the first black assistant US Attorney General. Many of Washington's ideas and concepts are still being used today in black communities. Booker T. Washington was in control of many black newspapers that agreed with his views and opinions.... ...hting for all possible rights. Ida B. Well's kept up her fight for black equality for all African-Americans. Her fight stayed alive for some time until mutual friends such as Washington and Fortune decided to push her out of newspaper journalism for black rights and eventually out of the NAACP. All three figures that are talked about above are some of the greatest leaders in the fight for African-American rights. Booker T. Washington was a fine leader in (towards starting) the movement to push black equality, however he lacked the courage to be a true leader because he only wanted to keep whites pleased. The "Agitator" as Thomas T. Fortune was a great editor of black newspaper, next to Du Bois. Fortune is not all that and a bag of chips. He is a man that lived on hiding behind Washington and his ideas, was just a toy of Washington. "Joan of Arc", Ida B. Wells was the anti-lynching spokeswomen and the true heart and soul behind the fight for black equality in America. She is the only true independent leader out of the above. Wells spoke her mind, which was the truth, and she never looked back even when it was her life that mattered.

Angels and Demons by Dan Brown Essay -- Angels and Demons Dan Brown Es

Angels and Demons by Dan Brown Title of the book: Angels and Demons Author: Dan Brown Year original book was published: 2000 Four words to describe the author: Cosmopolitan, Witty, Articulate, Sophisticated Characters in the book: The Hassassin: Strong, Merciless Commander Olivetti: Disciplined, Stubborn The Camerlengo/Janus: Deceitful, Powerful Cardinal Mortati: Fortunate, Patient Robert Langdon: Clever, Cautious Leonardo Vetra: Humanitarian, Loving Victoria Vetra: Gorgeous, Dangerous Maximilian Kohler: Cold, Ruthless Setting of the book: This novel takes place during present times, but has several historical facts dating back several hundred years. The setting takes place from Harvard University in Massachusettes to Rome, Italy where Vatican City is located. The story takes place from underground tunnel systems and secret society dungeons and lairs, to the inside of famous architectual feats such as the Vatican Archives. Was the setting very important or not so important to the events of the story? Yes, the setting was absolutely crucial for this novels plot and storyline. With the entire story devoted to the Catholicism and its root of power, Vatican City had to be the setting for this exciting novel. Without Vatican City and Rome in our story, the most critical details would have been forgotten. Without factual settings and places to help build and construct the thrilling and action packed scenes, the reader would have difficulty following along with this fast pace trek. What is the main conflict in the book? There were three major conflicts in this novel, all of equal importance to the stories plot. With the Anti-Matter device threatening to blow up Vatican City and half of Rome, the Illuminati Hassassin kidnapping cardinals, leaving them for dead on the eve of â€Å"conclave,† and trying to keep everything from the public gives this book mulitiple conflicts. How was this conflict resolved? The conflict is resolved when Robert and Victoria are no longer able to save anymore Cardinals lives, but follow the suspected Hassassin. When they reach him, Victoria is captured and Commander Olivetti is murdered. When Robert follows the Hassassin and frees Victoria, killing the Hassassin in the process, they return to Vatican City and the Camerlengo. With the Camerlengo’s help, they are are able to locate the Anti-Matter device and... ...d eye, has now gone missing.   Ã‚  Ã‚  Ã‚  Ã‚  Vittoria and Robert travel to the Vatican in an attempt to help find the canister (before it†¦explodes!) and bring all things dark into the illumination, so-to-speak. They get to The Vatican just in the nick of time- it is about to be closed since the papal election is about to start- but they do get in. The horror of it is-should the anti-matter canister explode, the entire upper echelon of the Catholic Church would be wiped out in an instant. Brown’s conjecture here is that so would a lot of the wealth of the Catholic Church, because all those rumored â€Å"treasures of the Vatican† would be vaporized in the fireball. And then, with the deaths of a lot of Catholic Church leaders gathered in Europe, and the erasure of a lot of the Catholic Church’s money, it would he only a matter of hours before the church would all fall apart like a big house of cards, and then, presumably, would all the Protestant and Independent churches all come tum bling down, and Christianity would Be No More. Meanwhile, back at the Rancho-de-Vaticano, helped by the Swiss Guard, Robert and Vittoria do their best to solve the riddles and right the wrongs†¦before it is too late.

Poetry and Dwarf Essay

  The thought-provoking poem, Assisi, written by Norman MacCaig is based on when MacCaig went to Assisi to visit the beautiful church built in St Francis’ name. The main character we read about, a dwarf sitting outside the church, is described in a way which evokes great sympathy for him. The writer achieves this by forming a vivid description of the dwarf and using different techniques helping him create sympathy for the dwarf from the reader. The first four lines of the poem create an image of the dwarf which is not very pleasant. â€Å"The dwarf with his hands on backwards/ Sat, slumped like a half-filled sack/  On tiny twisted legs from which/ Sawdust might run† The very first line of the poem is a very direct, blunt opening statement. The idea of the dwarfs hands being on ‘backwards’ is so disturbing that at once the reader starts to pity the dwarf. Using alliteration in the second line ‘sat slumped’ makes it seem that the dwarf sees no point in living anymore. The poet uses a simile to describe the way the dwarf was sitting, depicting him as a ‘half filled sack’ showing that the dwarf had been dehumanized by everyone surrounding him, making the writer annoyed that nobody is noticing the dwarf. MacCaig uses a metaphor on the third and fourth lines of the poem, ‘tiny twisted legs from which saw dust might run’ giving an idea of how small and weak the dwarf really is, not being able to move very far, therefore living a miserable life in the same place. MacCaig refers back to the dwarf nearer the end of the poem, evoking even greater sympathy for him. â€Å"The ruined temple outside, whose eyes/ Wept pus, whose back was higher/ Than his head, whose lopsided mouth/ Said grazie in a voice as sweet/ As a child’s when she spoke to her mother/ Or a bird when it spoke/ To St Francis. †The poet uses the phrase ‘ruined temple’ to show that the dwarf’s appearance is made in God’s image and even though his appearance may be destroyed, inside he is still just a normal man, like everyone else. MacCaig using the words ‘wept pus’ creates a very unpleasant picture with the idea of pus coming out of the dwarfs eyes but also a very sad picture with the idea that the dwarf was crying. ‘Whose back was higher than his head, whose lopsided mouth’, the writer says this to, again, accentuate the disturbing appearance of the dwarf, implying that the dwarf has a hunchback. At the end of the stanza, the poet surprises the reader when he uses the simile ‘as sweet as a child’ as coming from a man with such a bad physical appearance, the reader does not expect the dwarfs’ voice to be sweet. Throughout the poem, the dwarf is compared to different people and the church. In the first stanza MacCaig uses juxtaposition between the dwarf and the extraordinary building of the church, at the beginning he introduces the dwarf, and he then describes the church. He shows the comparison of how elaborate and wonderful the church at Assisi is, and how there is a dwarf, with a very miserable life, sitting outside. There is also a sense or irony in that, even though St Francis strived to help poor people, so much so that he got a church built in his name, there is still a very poor man sitting outside the church and nobody tries to help him. The second stanza concentrates on the priest, a man who is supposed to understand and share the meaning of God’s word. â€Å"A priest explained/ How clever it was of Giotto/ To make his frescoes tell stories/ That would reveal to the illiterate the goodness/ Of god and the suffering/ Of his son. I understand/ The explanation and/ The cleverness. † The word ‘a’ is used by MacCaig to introduce the priest. This indefinite article makes it seem like the priest is one of many, perhaps in criticism of the church itself, yet when he addresses the dwarf, the poet uses the word ‘the’ which suggests that the poet saw the dwarf as an individual, not like the priest who is just one of many. In this stanza the priest is showing the tourists around the church, showing them the frescoes that Giotto produced, explaining the word of god in pictures so that the illiterate could understand God’s word. The priest uses a very condescending tone when he speaks to the tourists, using a tone that suggests that he wanted to show off his church and his frescoes because he wanted the tourists to think that the he was very important. At the start of the final stanza, in reference to the second stanza, the writer describes how the tourists were acting. â€Å"A rush of tourists, clucking contentedly,/ Fluttered after him as he scattered/ The grain of the Word. It was they who had passed. † Here, the tourists are compared to hens who are clucking, chasing their master trying to get some grain, in this case God’s word. This refers to the parable ‘the sewer and the seed’. They represent the seeds that could not grow, who got caught in the thorns or thrown on the path, not understanding God’s word and therefore not growing into a healthy crop. The Priest would represent the farmer, sharing God’s word amongst the tourists. There are many themes in this poem but one of the main themes is the hypocrisy of the church. We see the church as an organisation that we expect to do good and help people less fortunate than themselves, and yet in the poem, Assisi, the priest, a representative of the church completely ignores the dwarf, an example of a poor man who the church should be helping, walking straight past him, not even acknowledging the dwarfs existence. This suggests that the church and also the priest don’t understand the meaning of what they are meant to be sharing, the true meaning of God, to help others. In conclusion, MacCaig manages to evoke a lot of sympathy for the dwarf. He does this by using detailed descriptions and comparisons between the dwarf and the church and priest. This makes for an interesting, thought provoking poem.