His work with the senate committee on Indian Affairs Essay

Senator Campbell can be considered as a politician who made the most out of his political assets and political positions so that he can make a difference and contribute especially to his own culture, tradition and heritage. Proof of how he pursued areas focused on his own culture is his efforts and success in becoming the first individual with Indian ancestry and heritage to act as chairman of the Indian Affairs Committee . Senator Campbell was an important politician particularly in the Senate Indian Affairs Committee. This particular committee was something that he served in as chairman for several different years. His first years serving as chairman for the Senate Indian Affairs Committee started on 1997 and ended in 2001. Before Campbell took this position, it was held by John McCain. When he left after his 2001 tenure was over, he was succeeded by Daniel Inouye, whom he replaced as chairman for the same committee after Inouye’s term was over in 2003. From 2003 to 2005, Senator Campbell resumed his chairmanship of the committee, and when his tenure was over, it was McCain who replaced him. The National Law Enforcement Officers Memorial and Museum Another important contribution that Senator Campbell provided is through his role in the National Law Enforcement Officers Memorial and Museum. Campbell, who is a former policeman, has always publicly expressed how he is after the safety as well as welfare of the police officers. This is just one of the proofs of Campbell’s efforts to be able to contribute something to the United States police force. The National Law Enforcement Museum was created in 2000 during President Clinton’s term so that the public can be informed about the different aspects of police work and police life through the displays and features of the museum. The National Law Enforcement Officers Memorial, on the other hand, is important as well because it honors those who are dead but served gallantly as a police officer, giving individuals a chance to get to know more the police officers serving for the US government and those who already served and died in the name of loyal service to the country and to the people . Both of these aspects are strongly supported by Senator Campbell. Because of his work and contributions to making this happen, it was eventually realized. Campbell served as a sheriff’s deputy in Sacramento County. This part of his life attached him intensely to the police officers and to the life of a police officer. He empathized because he experienced things first hand. This empowered Campbell to personally lend a strong helping hand to legislations that can help the police officers and contribute to the development of police officer’s welfare. Actually, Campbell’s authorship of the National Law Enforcement Museum Act, which is also known as the Public Law number 106-492, was just one of the legislations that are focused on police officers since there are also the 2003 Law Enforcement Officers Safety Act and the Bulletproof Vest Partnership Act . Laying all of the things he accomplished for everyone to see, the challenge, according to Campbell, was to follow his footsteps and continue the development of the efforts geared towards police officer safety and welfare .

Example of a College Research Paper

Example of a College Research Paper How Phone Applications Help Students with Studies We are witnessing a huge technological growth, which has completely integrated into our lives. Actually, these changes aim to improve quality of our everyday lives: whether we are at work, at college or spending time at work. For both students and teachers, technology has become an irreplaceable tool. Tutors have a chance to get additional materials online and help students learn as much as possible. Students, in their turn, can also search necessary information, gather and research data from various sources. In addition, there are multiple apps, which aim to simplify the educational process. We have applications for every occasion and they can greatly assist us not depending on the situation. However, are they helpful when it comes to education? What are the pros and cons? Despite all the obvious benefits, they also have some negative aspects all of you need to know. Every day we use our smartphones to log in to personal emails, make purchases, buy tickets and book hotels, order food delivery, make utility payments and so on. The whole world opens its horizons if you have a smartphone and internet connection. That is why it is difficult to imagine how we can effectively operate without our phones. They are small and mobile, while laptops can occupy lots of space, which is very inconvenient for those, who are always on the go and don’t like taking heavy bags with them. For tutors and professors, mobile applications can be of a great use not only because of access to a huge volume of information. They can also use online sources to study, make researches, complete fieldwork and cooperate with other teachers across the world. Such apps also give a chance to get relevant information even during the educational process, which is crucial for many students. There are also apps, which help tutors to manage their time, class and administration of lectures. Students, who have downloaded apps for their education process, find it much easier to track various locations inside their campus, follow different events and schedules, get fresh information on school guidelines or simply make sure they don’t forget about all the activities they are taking part in. Applications also help students to research a huge amount of information, especially inside a certain library. They can help you find necessary information in a blink of an eye, without a need to go to a library and spend hours, looking for a book you need. In addition, with the help of a smartphone, students can download samples of various assignments and find information on how to complete a research paper or any other assignment. By making a few clicks students can track their educational progress, check their grades, improve skills and practice on a certain subject. Such apps can become a source of communication inside small groups of students, where they share curriculum and important information on the educational process. As a bonus, there are apps for different surveys, which help administration to improve life of the students. If you think that all these benefits are not enough, we can provide you with additional examples! Teachers can send messages to students, who had to miss the class, fill in reports, create forums or class groups for linking students and sharing important information. It helps them to save time, as there is no need to resend same information to every student or print our papers to hang in college hall. In addition, the biggest and the most important benefit of such apps, is that tutors become closer to students. They can create a stronger relationship, share experience and make bonds for an effective and long-lasting communication. In order to be able to create quality conditions, modern educational system needs to adjust to technologies and apply all of their innovations. In such a way, the quality of knowledge will improve and students will be able to learn more, using a huge amount of resources and improve their writing skills by downloading samples of research papers to get familiar with all the guidelines. However, there are not only benefits but also drawbacks of the presence of various apps in the education system. That is why we need to be aware of all of them to be able to minimize the risks and negative effects on the industry. First and probably the most important negative effect is that teachers, both at high school and college, want to fit such apps into their traditional education believes. However, as practice shows, it always leads to misunderstandings and no one can benefit from such an approach. Using apps should help the educational process and not vice versa. Another drawback is that longer assignments, like descriptive essays or research papers, can be quite big and it is difficult to complete them on a smartphone or a tablet. You will probably need to complete them on a laptop or a personal computer and then transfer to your smartphone. Such tasks are also quite difficult to check if your tutor uses a smartphone. We can go on naming both positive and negative aspects of using apps in education but one thing remains clear: every tutor or educational establishment needs to do everything he can to improve the quality of performance and help students get quality knowledge on every possible subject. It is necessary to use all the possible methods and tools to help students grow up in educated and skilled adults, being able to overcome various life situations. It is not a secret that students find it hard to keep up with all the tasks and assignments throughout college years and adding interest to the educational process can be a great way to boost their results. Are you an educator, who wants to help students succeed in class? Then put aside your traditional outlook on education and help them to get the maximum out of the process! Upload a research paper sample and give access to the whole class. Use various testing apps to check knowledge of the audience and prepare it for exams. With the help of such apps, you will be able to control their results, learn more about their weak and strong sides, and help everyone to improve. Education is going beyond learning and teaching, as it is a way to help an individual to get ready for an adult life. With its help, youngsters can obtain new skills, decide what they want to do with their lives and create a solid background for future actions and experience. An educator needs to help students to set goals and give instruments to achieve them. That is why it is crucial to improve the educational process and make it closer to the students. They are spending hours, checking social media, communicating, reading articles and watching videos, so the best way to reach them is by using a smartphone. You need to realize that modern technologies are occupying strong positions and the only way of reaching youngsters is to use smartphone apps. Teachers can upload lectures and all class materials by using various applications and it will greatly improve the quality of education. The only question is whether an institution is ready to welcome modern technologies to their lives, concentrating on online learning. It is important to accept the fact that students get most of the information from their phones, so it is crucial to use such devices in education. Can you imagine how much money a student can save on educational materials? Books are very expensive and not everyone can afford them. Apart from tuition fees, students have to pay for a living, clothes and simple life joys, so it is necessary to give them a chance to reduce spending. With the help of mobile apps, students will get access to libraries and costly books, being able to save impressive sums of money. Welcoming mobile apps into everyday education has its weak and strong sides. Such applications can help tutors create a strong bond among students, help to gather information and make lectures as interesting as possible. It is also a great way to keep track of students’ performance and send mass messages to the class, saving lots of personal time. In addition, students can get access to a huge volume of information and complete researches in a better way. However, not all educators are willing to welcome smartphone apps to their lives, sticking to traditional educational approaches. There are still lots of things to be done and achieved but it is obvious that benefits of educational apps greatly outnumber their drawbacks. Youngsters spend all of their free time online, so it is important to use all the tools to bring education closer and grab interest of the audience. This may be a great motivation and help students get a fresh outlook on the subject. In addition, students will be able to get a free access to various books, tools and resources, which are quite costly if buying their printed versions.

3 Examples of Erroneous Case Style

3 Examples of Erroneous Case Style 3 Examples of Erroneous Case Style 3 Examples of Erroneous Case Style By Mark Nichol In each of the following examples, a phrase employs incorrect treatment as to whether one or more words begin with uppercase or lowercase letters. An explanation, followed by a revision, points out each error. 1. Three of the children developed Hemolytic Uremic Syndrome, a potentially life-threatening condition with anemia and kidney complications. Names of medical conditions are not capitalized: â€Å"Three of the children developed hemolytic uremic syndrome, a potentially life-threatening condition with anemia and kidney complications.† (Exceptions include surnames, as in â€Å"Crohn’s disease,† or geographical terms, as in â€Å"Asian flu.†) 2. Smith didn’t endear himself to the Beehive state when he refused to participate in a debate scheduled for Monday. All key words in epithets such as state nicknames are capitalized: â€Å"Smith didn’t endear himself to the Beehive State when he refused to participate in a debate scheduled for Monday.† (The article the should be lowercased in such appellations; otherwise, the only state nickname that includes a lowercase word is that of New Mexico: â€Å"the Land of Enchantment.†) 3. Harvard University Accounting Professor John Smith was struck by the growing number of studies showing that most such transactions fail to deliver their intended value over the long term. Usually, when professor (or â€Å"associate professor† or â€Å"assistant professor†) immediately precedes a person’s name, it is treated as a specific job title and is capitalized; an exception, however, occurs when the title is preceded by modifying terms. Here, though â€Å"Harvard University† retains capitalization because of its status as an entity, accounting is also lowercased because the reference is to an academic discipline, not an academic department: â€Å"Harvard University accounting professor John Smith was struck by the growing number of studies showing that most such transactions fail to deliver their intended value over the long term.† (Many writers would also choose to unstack the unwieldy identifying phrase: â€Å"John Smith, a professor of accounting at Harvard University, was struck by the growing number of studies showing that most such transactions fail to deliver their intended value over the long term.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:How to Format a US Business LetterHow to Punctuate with â€Å"However†Artist vs. Artisan

Create a Professional Development Plan Coursework

Create a Professional Development Plan - Coursework Example e public policies for school emergency and crisis response plan have become the basic need for healthy growth of children, but the realties are different by lack management about the serious issue. To overcome any type of crisis, the schools need supporting policies for comprehensive and cohesive approaches for the four important elements (prevention, preparedness, intervention and recovery) for the effective crisis response. Crisis response development plan include the support of trained staff, community collaborations and the relief organization (NASP, 2009). The purpose of comprehensive-crisis-management policies is to prepare the school administration and the staff for appropriate response against violation cases, criminal activities or natural disasters in the schools. The policies to overcome the issues of school emergency should be highly efficient by including the strategies of preventions and interventions taken by the school staff. It is a fact that the tragic incidents happen very quickly in the school boundaries, which needs quick and effective steps to handle these issues. Sometime the crisis is not as severe as the rumors hurt the students’ minds, so there need precautions to cool down the situation at the schools. The training of the staff should be very skillful to handle the situations of criminal gangs, violations, disasters, etc. the crisis management plan includes the facilities of medical aids, help of law enforcement agencies, highly alert security, etc to take rapid and quick actions against any type of negati ve issue (Council, 2014). There are some schools that have the proper plans and facilities to tackle the major disasters, such as floods, earthquakes, fire burnings, etc. same it is, many schools do not plan to take actions against any kind of accidental situation, which is not a good sign for the child development and his mental growth during his school hours. Sometime the criminal minded students hurt the student unusually, which is

T205A_TMA01 Essay Example | Topics and Well Written Essays - 1250 words

T205A_TMA01 - Essay Example The hospital does not provide any information to the patients about the delivery of their scans and about the period of wait. In the long wait, much confusion is developed by the patients and some patients become worried and the others become more optimistic about the condition of their health. A mess cannot be further divided into simpler components to solve it. However, in the issue that we are dealing with, the problems can be subdivided and further decomposed into simpler components. The property of mess is that it is unbounded. Hence it does not follow the attributes of a mess and is a difficulty. The patients suffer because of unavailable information. They make up their own judgments resulting from the environment and the hints from their GP. Some patients get too worried and others develop a more optimistic thought. All the patients agree that receiving information on time will solve many of their difficulties. Systemic thinking indicates that everything is interrelated and all the events in the world can only be understood if they are seen as a whole. It considers the system to be a mix of interactions and actions and a structured unit with a function. On the other hand, systematic thinking is the belief that the things can be better understood if they are broken down into simpler components. Systematic thinking states that if things are studied in isolation, without interdependencies, the things become less complex. Once the wholes are broken into smaller, more manageable parts, understanding becomes pretty much possible. Whereas systemic thinking argues that if wholes are broken down, the understanding of the whole is not possible anymore because of the absence of interrelation. The focus of systemic thinking is more on the linkages and the interactions among the elements of a system. By taking a holistic view of the entire system, the system can be understood and the problems can be addresses. The focus of the

Jane Eyre and Social Class Essay Example | Topics and Well Written Essays - 1250 words

Jane Eyre and Social Class - Essay Example Since Jane Eyre was also from the lower class, she was treated brutally by many different people throughout her life. Initially, at Gateshead Hall, she is mistreated by John Reed who acclaims that the social class background of Jane Eyre gives him the right to abuse Jane Eyre. Once Jane Eyre leaves Gateshead, she expects a better life at Lowood School where she thought she would pursue her dreams, however here she is mistreated by Mr. Bocklehurst who continuously makes her realize that she is nothing but a rotten piece which deserves to be thrown. Also, when she is in love with Mr. Rochester, the social class issue again becomes a problem which stops her from marrying him. Lastly, when she arrives penniless at the door of Hannah, she is again treated like a doormat owing much to her lower social class. The novel also depicts the patriarchal patterns being dominant during the era, by portraying the male characters as being offensive towards Jane Eyre; however, Jane Eyre is a feminist who resists and continues being independent. Thus, the novel is a clear exhibition of the social issues dominant during the Victorian era. Starting with the journey of Jane Eyre in the novel, she is an orphan who lives with the family of her maternal uncle, the Reeds. Here at Gateshead Hall, she is constantly mistreated by her aunt Reed and her children. Since Jane Eyre has no money and is dependent on Mrs. Reed, she naturally inherits the right to abuse Jane Eyre emotionally as well as physically. ... "Now, I'll teach you to rummage my book-shelves: for they are mine; all the house belongs to me, or will do in a few years" (10), as quoted by Bronte, are the words of Mrs. Reed who is acclaiming that she will â€Å"teach† Jane Eyre, which indicates the offensive tone. Later, when she is abused to such an extent that she is left in a dark room where her uncle died, she suffers from trauma, after which she is allowed to attend Lowood School. Here at Lowood, she encounters Mr. Brocklehurst who is again a corrupt and brutal man. She constantly targets Jane Eyre for her lower class and tries to prove to the world how immoral and worthless Jane Eyre is. In her book, she Bronte quotes: This I learned from her benefactress; from the pious and charitable lady who adopted her in her orphan state, reared her as her own daughter, and whose kindness, whose generosity the unhappy girl repaid by an ingratitude so bad, so dreadful, that at last her excellent patroness was obliged to separate her from her own young ones..." (67). The phrase from the novel mentioned above depicts the bias of Mr. Brocklehurst as he distinguishes between Jane Eyre and Mrs. Reed based on the social class. According to him, â€Å"pious† and â€Å"charitable† are the traits associated with Reed and words such as â€Å"kindness† have been associated with her children, however adjectives such as â€Å"bad† and even â€Å"dreadful† have been used to carve out the character of Jane Eyre who is rather a source of disgust for her. Later, when Jane Eyre attempts to become independent by taking the job of a governess for Adele, a French girl, she comes across Mr. Rochester whom she falls in love with. Again, social class becomes a curse

Analysis Of Sabmillers Direction Commerce Essay

Analysis Of Sabmillers Direction Commerce Essay Over the past century, the worlds demand for beer increased significantly due to economic growth. Meanwhile, the following competitive pressure and challenges the breweries facing are becoming the big challenge in developing markets. SABMiller has already become one of the worlds leading brewers with more than 200 beer brands and some 70,000 employees in over 75 countries. However, it still faced both opportunities and threats. It may needs to reconsider the positions and establish competitive advantages accordingly. 1. Analysis of SABMillers direction SABMillers strategic priorities (Johnson, Whittington, Scholes, 2011) showed that higher market share and greater influence of brand portfolios extension are the most important directions of SABMillers strategies. It can be presented by the following contents. 1.1 Direction of strategy chosen According to the introduction of Johnson (2011), Ansoffs matrix of corporate strategy directions can display SABMillers strategic direction. Ansoff (1988) provides four zones, which is market penetration, new products and services, market development and conglomerate diversification, being used in existing and new market with existing and new products and service, respectively. SABMillers direction mainly included the B zone and C zone. B zone means developing new products for its existing markets, as SABMiller acquired amount of premium and local brands to make new and strong brand portfolios in Europe and America market. C zone shows bringing existing products into new market. As it can be seen in SABMillers 2000 report, SAB caught the opportunities to create a profitable and fast-expanding business in undeveloped world through providing high quality beer and taking a share with local partners.(As shown in Figure 1) Page 1 of 10 Figure 1 corporate strategy directions Products/services Existing New A. Market penetration B. New products and services C. Market development D. Conglomerate diversification Existing Market New Source: Johnson, Whittington, Scholes, (2011) Overall, the directions of strategy are around the different markets and brand portfolios. SABMiller used the right decision to create new profits and consolidate their position in the world market. 1.2 Means of growth The growth of SABMiller over the time period concentrated on the key of MA (merger and acquisition) and strategic alliance, according to the different markets and consumers. In the developed world, in order to catering to the increasing high-end market and consumers, SABMiller set out the strong, relevant brand portfolios in the local market. Affluent consumers were varying their choices and becoming more interested in speciality brands, craft beers and foreign imports. (Johnson, Whittington, Scholes, 2011) In the less developed world, SABMiller improved market share with taking a share in a brewery with local partners, remaining the brand which has been acquired and providing high-quality beer in proper price. Therefore, SABMiller tried its best to control the fragmentation absolutely. The main method it carried out are: Page 2 of 101. Alliance. Joint venture is cooperation of two or more individuals or businesses in which each agrees to share profit, loss, and control in the specific of enterprise. (Johnson, Whittington, Scholes, 2011) Such as SABMiller formed a joint venture with Chinese Snow Breweries to enrich its portfolio so that it can enter the Chinese brewery market. (The Business Journal, 2006) 2. Acquisition. One firm takes over the ownership of another. (Johnson, Whittington, Scholes, 2011) For example, SABMiller has already controlled 99 percent of the market in South Africa (Economist 2005) and the acquisition of the Forsters business and Miller. (Economist, 2011) 3. Merger. The combination of two previously separates organizations, typically as more or less equal partners. (Johnson, Whittington, Scholes, 2011) For instance, SABMiller and Molson Coors, the nations No. 2 and No. 3 brewers, merge their operations in the United States and Puerto Rico.(The New York Times, 2007) 1.3 Strategic rationale The initial rationale surrounding acquisition was that the deal would enhance SABMiller market share in the beer market. SABMillers motivation in the deal was to exploit the potential of the brand extensions in international markets, both in native, established areas (south Africa, Europe and America), as well as in burgeoning emerging markets. However, the company envisioned significant additional potential for the acquired brand across the world, where the premium segment was and is still in its infancy as the emerging market in mid-1990s. Europe, the traditional central market of the beer industry, has recovered from turning off beer through the off-trade from 2000 to 2010. A good deal of this increasing demand for premium products is being satisfied by the import from overseas apparently. (As shown in Table 1) Table 1: Imports of beer by country country Imports 2002(%) Imports 2008(%) United Kingdom Belgium Denmark Finland France Germany Italy 10.9 4.74 2.6 2.3 23 3.1 27.2 17.7 12.8 10.5 10.1 31.4 7.6 33.5 Source: Johnson, Whittington, Scholes, (2011) Page 3 of 10SABMiller found the upward tendency and responded by buying Dutch specialist Grolsch in 2007. (Ewing, 2007) This acquisition of Grolsch not only replaced Amstel in the South African portfolios, but also filled a large gap in SABMillers international brand portfolios. The strategies SABMiller used make sense that their overall strength were consolidated and made profit from its financial report. 2. SABMillers industry competitive For the industry situation, it is necessary for SABMiller to analyse its competitive advantages as well as the core resource and competence. 2.1 Competitive advantages According to the theory of Porters generic strategies (1985), cost leadership strategy means the companys cost is the lowest in the industry and hence get much higher profit compared to competitors from the market price. Differentiation strategy means the companys product or service is not available from its competitors. The company can set a much higher price for its uniqueness and cover its higher costs. Focus strategy includes cost focus and differentiation focus. Both of which target a narrow segment market and try to meet their specific needs respectively. (As shown in Figure 2) The strategy adopted by SABMiller is differentiation focus strategy, which could be observed from the first characteristic. Figure 2: Porters Generic Strategies Target segment 1 Cost leadership 2 Differentiation 3a Cost focus 3b Differentiation Focus Broad target Narrow target Low High Cost Page 4 of 10Source: adapt from Johnson, Whittington, Scholes, (2011) Firstly, it is no doubt that developing the local and international brands or brand Page 5 of 10 Page 4 of 10 Page 4 of 10 Page of 10 Page 4 of 10portfolios that are the first choice of consumers so that they can create more attractive value is the one of the four priorities (Johnson, Whittington, Scholes, 2011) in different markets. It means that the superior products provided by SABMiller are allowed to give a higher price than rivals. This is apparently in accordance with the definition of the differentiation advantage. Based on this, it is SABMillers competitive advantage that to own and nurture those attractive local and global brand portfolios that made more profits for it. Secondly, cost (related to cost leadership) and geographic advantage of SABMiller are in favor of its development. Acquisition and Alliance around the world have already help SABMiller to acquire numbers of factories and facilities and exploit the market so that it can cut down the investment on those projects in other countries. (Schoenberg, 2005) Thirdly, SABMiller succeeds because it attracts, develop and reward employees who have the passion to make a significant contribution to the continued growth of its business. Norman Adami, previously head of its South Africa Beer business, was appointed as Head of Miller, helped Miller to avoid exposing weakness and exploiting its strength. (SABMiller, 2012) 2.2 Management of threshold Threshold capabilities are those needed for an organization to meet the necessary requirements to compete in a given market and achieve parity with competitors in that market. (Johnson, Whittington, Scholes, 2011) The beer industry is easy to enter and the competition in this industry is also cut-throat. The threshold resources are required to meet minimum customers requirements and the capabilities deployed resources so as to meet customers requirements and support particular strategies. SABMiller improved the threshold through a series of acquisition and owned amount of resources and competences to proceed the next strategic step such as consolidation and extension of different levels of markets. For instance, the SABMiller has the plenty of funds to acquisition the company which have the rest value for it to use. 2.3 Core resource and competence There are two components of strategic capability: resources and competences. Resources are the assets that organisations have or can call upon. Competences are the ways those assets are used or deployed effectively. Table 2 shows the SABMillers resources and competences Table 2 Components of strategic capability Strategic capability Resources Categories Competences Wide range of brand portfolios Factories with super equipment Experience and operating practices Physical Diversification of products Improving the market share in geographically Being Familiar with the operating in this industry Plenty of funds to support acquisition Financial Giving the access into the world market more confidentially Well trained staffs experienced managers Human high efficiency influence of decision Source: Adapt from (Johnson, Whittington, Scholes, 2011) The physical resources are basic for producers. According to the different markets and sales experience, SABMiller launched the famous brand portfolios by acquiring and alliance to account for a space in the industry. SABMiller has the strong funds support from its shareholders. By contrast to 2007, the investment in subsidiaries went up to 13,429 in March 2008. In addition, the performance of SABMiller was also great. The increasing of both revenue and profit before tax was over 16% from 2007 to 2008. (SABMiller, 2012) Page 6 of 10In terms of the human resource, excellent staffs and management acquired a significant boost in effectiveness. Especially, a decision maker who has the political courage and strong judiciary has the important impact on company as the Norman Adami, who is the key leader in management of Miller. 3. Strategic position and option SABMiller still has some disadvantages at present. According to the analysis above and the position of SABMiller in the industry, options are analysed before recommendation. 3.1 Consideration of the strategic option At the end of the case the SAB Mill faced how the group could continue to sustain its historical growth rate and performance going forward. Meanwhile, global competitors have already fought vigorously for market share. Even there are comments about AB I nBev will have a bid for SABMiller. (Lucas, 2011) The tendency was really against the development of SABMiller. At the same time, its brand development and capital control and utilization problems should be resolved. With the beer industry consolidated rapidly, SABMiller should take into account some aspects as following: 1. Cost of acquisition and alliances The business of SABMiller is internationalisation. SABMiller made the use of assets which are acquired by acquisition and alliance in both developed and undeveloped countries. SABMiller needed to occupy the premium beer market and keep the growing sales volumes to make more profits. Therefore, financial support played a key role in the series of measures. When SABMiller would be able to recover the investments and the cost of operating capital had to be considered carefully. 2. Market modification In the future world market, the ABI will be concentrated on USA, which is one of the most important traditional markets. Plus, Heineken and Carlsberg were invested heavily in Africa and Russia, respectively. Meanwhile Japanese brewers are developing very rapidly in emerging Asia market. The more new brewers come into the industry, the fiercer competition will be among them. Therefore, the SABMiller should pay more attention to keep up with the market changing and take measures quickly. It needs to consolidate the original position in constant areas and permeate gradually through the emerging market. Page 7 of 10 3.2. Strategic position In 2012, SABMiller is operating in a complex political, economic, social and technological world. To evaluate the strategic position of SABMiller and give the recommendation, it is better to analyse macro-environment, through which, the critical environmental factors can be identified. This could be done by Table 3 analysis, which provides a comprehensive list of influences on the possible success or failure of particular strategies. Table 3: PESTEL analysis Political Sensitivity of government Domestic protection policy Economic Exchange risk The growth of demand Ingredient price Consolidation in the industry Social Lifestyle change (more entertainment party and club) Disease influence Technological New product Brand portfolio Environment The climate issues (lead to the lack of water) Legal Due to the local law, takeover attempts may generate problems Source: adapt from (Johnson, Whittington, Scholes, 2011) Through PESTEL analysis(Tomas,2007), it is obvious that the tougher political and legal factors combined with stricter environmental regulations give the SABMiller some challenges in the process of reducing operational cost, although theres some help provide by the technological factors. In addition, the unpredictable exchange risk (soft currency) and climate issues (water risk) make the challenges scale extended. In another side, the social lifestyle change in premium market gives the SABMiller a chance to compete with other competitors in the aspect of sale volumes. 3.3 Strategic pursuit Through the analysis above, we can use SWOT (Jacob, Shepherd, Johnson, 1998) to conclude the whole situation of SABMiller: Page 8 of 10 1. Strengths: The competitive advantages, core resources and competence are the most important parts of SABMiller that include local and international brands and super equipments. 2. Weakness: SABMiller needs to control the financial management better rather than overusing them to purchasing power to force down ingredient prices. 3. Opportunities: With the development of economics, the consumption level of individuals is rising rapidly so that the market outlook is becoming more and more prospective. 4. Threats: In this industry, marketing competition is fierce and cruel. Especially, the key competitor, ABInbev, which is the largest brewery in the world, has the stronger power than SABMiller. SABMiller has to exploit its advantages and control the weakness. The first step before expansion is to maintain the current scale of the business. The investors benefits should be ensured so that it can acquire support from them. What is more, SABMiller should try its best to keep the market share, the quality and quantity of products and service. In addition, the financial management is another factor which is difficult to control such as exchanged rate and currency liquidity. Even though expending world market is really efficient, it has to keep the position within the industry urgently. Conclusion SABMiller is a company which developed through the acquisition of other businesses, meanwhile, to achieve such performance is not easy in a short period of time. In the case of the intensity of rivalry in the beer industry, it still needs strong and effective strategic decisions for future target plans. Through this analysis, SABMiller groundbreaking own brand positioning and operations of the acquired businesses as well as cash flow management. Page 9 of 10